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The Pinterest API: Who Needs It? 26 Aug 2013 | 08:27 pm
Tweet On this week’s Beancast, I joined Bob Knorpp and a lively panel to discuss, among other things, the long-awaited API for Pinterest. Now, I’m not a developer, so at first blush a Pinterest API i...
When Content Marketing Stops Working 23 Aug 2013 | 02:52 am
Tweet Today, in a very crowded Hynes Convention Center bathroom, I got to witness a very valuable economics lesson. The HCC is heaving from the crowds for Hubspot’s Inbound Conference, and there are ...
A Semi-Radical Idea About Offline Media 20 Aug 2013 | 06:08 pm
Tweet It’s time for this week’s Marketing Companion, in which my co-host Mark Schaefer and I discuss the recent purchase of the Washington Post by Jeff Bezos, John Henry’s purchase of the Boston Glob...
If I Were A Carpenter: Marketing, Research, and the DIY Culture 20 Aug 2013 | 12:03 am
Tweet Market Researchers are really taking it on the chin lately. Just today, I read two posts–one claiming that surveying customers in social media was bad advice, and the other that “pathetic ‘mark...
Mobility Doesn’t Mean Out Of Home 15 Aug 2013 | 07:59 pm
Tweet A fascinating study came out this week from Nielsen on mobile commerce and the “mobile shopper’s journey.” Nielsen surveyed 3,257 adults who own either a tablet or a smartphone, and had engaged...
They Just Don’t Get It–Or Do They? 7 Aug 2013 | 10:33 pm
Tweet I just saw some reporting on a recent study that decried the ‘low’ percentage of Fortune 500 CEOs who use Twitter and other social platforms. In response, I offer the following questions: A. W...
Google Glass: Harbinger of Things to Come? Or Rude, Intrusive Dorkfest? 6 Aug 2013 | 06:58 pm
Tweet In this week’s Episode of The Marketing Companion, my co-host Mark Schaefer and I debate the pros, cons and future of Google Glass. Surely wearable technology is coming for all of us, but there...
The Three Kinds of Research 30 Jul 2013 | 07:32 pm
Tweet This week is a fun, busy, and altogether typical week for me at my day job (Edison Research.) I’ll touch 5-7 projects in one form or another, analyze some data, write a couple of reports, and t...
On Presenting Data 24 Jul 2013 | 07:45 pm
Tweet I’ve presented data for two decades. That’s 20 years of standing in front of projectors, showing slides with bar graphs, pie charts, and other visual representations of numbers. There are lots ...
Grist For The Mill 22 Jul 2013 | 06:48 pm
Tweet On this week’s Marketing Companion, Mark Schaefer and I discuss a topic that seems to have become even more of a hot button issue lately–the “content mill.” When I got started blogging, I had ...
