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Eden Lau explains to Japanese audience the impact of social media discussions on purchasing behaviour 20 May 2013 | 11:11 am
Eden Lau, iSentia Brandtology’s chief executive, illustrated the impact offline and online information have on people’s buying decision during the first Hottolink-Brandtology joint seminar, Social Lis...
Brandtologist Kelly Choo gives advice to start-ups at the Echelon Satellite 2013 Judging 10 May 2013 | 03:50 am
Being a pioneer in social media monitoring and an expert in delivering business intelligence, Brandtology (an iSentia service) is well-recognized in the Singapore business environment as a leader in d...
iSentia Brandtology chosen to help drive Singapore’s Business Analytics community at the launch of SCS BA SIG 26 Apr 2013 | 10:30 am
The Singapore Computer Society (SCS) initiated the creation of the Business Analytics Special Interest Group (BA SIG), gathering members for its first meeting and inviting well-known industry profess...
iSentia Brandtology chosen to help drive Singapore’s Business Analytics community at the launch of SCS BA SIG 26 Apr 2013 | 10:30 am
The Singapore Computer Society (SCS) initiated the creation of the Business Analytics Special Interest Group (BA SIG), gathering members for its first meeting and inviting well-known industry profess...
iSentia – the new name in business intelligence 25 Apr 2013 | 11:55 am
Sentia Media integrates seven brands into iSentia
iSentia – the new name in business intelligence 25 Apr 2013 | 11:55 am
Sentia Media integrates seven brands into iSentia
Eddie Chau Speaks in Thailand’s Chulalongkorn University 23 Apr 2013 | 12:35 pm
Eddie Chau, Brandtology’s CEO (now Brandtology’s Executive Director/Board member) highlighted the importance of social media for businesses to students of Chulalongkorn University’s Bachelor of Busine...
Eddie Chau Speaks in Thailand’s Chulalongkorn University 23 Apr 2013 | 12:35 pm
Eddie Chau, Brandtology’s CEO (now Brandtology’s Executive Director/Board member) highlighted the importance of social media for businesses to students of Chulalongkorn University’s Bachelor of Busine...
Measuring the Success and Effectiveness of Commercials 26 Mar 2013 | 04:05 pm
Much-Awaited Yearly Events Two of the most popular events — the Super Bowl and Chinese New Year collided in February, attracting millions of viewers anticipating what’s in store for them. The Super Bo...
Roped in the Horse Meat Scandal: Nestlé and IKEA 11 Mar 2013 | 07:13 am
Since the horse meat scandal unfolded in Europe in mid-January, some of the world’s biggest brands have been roped into the crisis, such as Burger King, Nestlé, Tesco and very recently, IKEA. Nestlé, ...
