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Using branding the right way 17 Nov 2011 | 03:18 am
Branding itself has no value for neither customer or product. A logo, a slogan, a promise do not have any value for nobody without the customer satisfaction, without a promise kept, without a great pr...
Corporate Events – Still an Important Element of the Marketing Mix [Guest Post] 15 Nov 2011 | 11:16 pm
As marketing channels become increasingly fragmented, what of the tried and tested corporate event and its place within a promotional strategy? As many executives now use webinars and conference call...
Do’s and Don’ts in Branding a Startup 2 Nov 2011 | 02:04 am
Setting-up a start-up, especially online, needs attention to a lot of details, branding included. The enthusiasm of a new beginning is indispensable for a new endeavour but can put some important thin...
What a Brand Is and What a Brand Isn’t 4 Oct 2011 | 08:14 pm
A brand is not: a trade mark – these are leagal properties a mission statement – this is a reminder a logo or a slogan – these are your signatures a product or a service – these are just the tangi...
(Just) Logo Is Not Branding 3 Oct 2011 | 10:01 pm
… branding is more than that. Actually if you are able send your brand message to your customers without the presence of your logo, you’re on the right way. I don’t say here that a logo is not needed,...
Top 20 Coolest Brands in UK – 2011 28 Sep 2011 | 08:01 pm
Aston Martin made it to the coolest brand in UK according to the study released today by superbrands.co.uk. The UK’s CoolBrands are chosen by the Expert Council and members of the British public. Bra...
Why Brands Turn-Back to Tune-In 16 Mar 2011 | 10:27 pm
There is an ever-growing trend towards “nostalgia,” hence the throwbacks from Pepsi, Mountain Dew, Doritos, Nike, candy companies, and prominently through the NFL this past season. As technology is mo...
Know and Avoid the Brand Identity Traps 23 Feb 2011 | 04:07 am
In order to avoid possible mistakes in managing your brand there is a need to clarify and identify some of the main brand and branding terms. When analyzing your current brand situation there are thr...
Pick The Right School Online For Brand Marketing 15 Feb 2011 | 12:08 am
Many people nowadays are turning to the Internet to receive their education from online schools and universities. Marketing professionals have much to gain from taking online; not only is it cheaper t...
How to Protect Your Brand Identity on Social Media? 8 Jun 2010 | 12:44 am
Whether you are a start-up or an already established business, you need to take necessary precautions to protect your brand identity. Due to extreme popularity that social media has received, business...
