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Books on Marketing for Higher Education 5 Apr 2011 | 05:36 am
Ok, so there aren’t really all that many books on higher education marketing itself — although there is certainly a good handful. I’m going to occasionally share what I’m reading (or have read) here i...
Top Three Web Content Tips for Universities 30 Mar 2011 | 01:11 am
One of the best parts of creating content for the web is that it is instant gratification with a redo button: you can get a ton of information about who comes to your site and what they do there. You ...
Google Translate for Higher Education Marketing 23 Mar 2011 | 11:18 pm
I decided to add a widget today to my site to allow people to translate my homepage using Google Translate. It seems slightly insane considering that this business is based on helping universities com...
Online Content: The Importance of an Editorial Calendar 16 Mar 2011 | 07:54 am
One of the things that I talk to nearly all of my clients about is the importance of creating an editorial calendar whenever they are planning any new undertaking on the web. It’s just way too easy to...
Who are you? Ma-ma-ma-my personas… 12 Nov 2010 | 10:11 am
(*Please feel free to hum “My Sharona” if you’re wondering what the heck my title means…Actually, humming wont’ really clarify things, so just read on.) I just got back from the American Marketing As...
And so it begins! 29 Oct 2010 | 09:04 am
The thrill of a clean page. The sound of the clock runing out on, “well, the cobbler’s kids have no shoes!” as a sound reason why I shouldn’t have a blog. The fact that there’s genuine news to report....
