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Why Is Your Small Business Losing the Social Media Race? 22 Sep 2012 | 11:06 am
For too many small business owners, one of the keys they are lacking to an even more successful company is a social media presence. Read more at Social Media Today - The world's best thinkers on soci...
YouTube brings interactive quizzes to videos with Questions Editor beta 22 Sep 2012 | 10:19 am
Feel like something's missing from your YouTube viewing experience -- like some good 'ol multiple-choice questions? The chronic learners among us will be happy to hear that the site is testing an inte...
Latest Old Spice Viral Hit Pushes Vimeo Into the Spotlight 7 Sep 2012 | 10:06 am
As the web's default operating system for video, and its first social platform at scale, YouTube enabled the branded video phenomenon. Could that change? Read more at Advertising Age - Latest News ht...
With Social ROI Tool, Adobe Takes on Salesforce 6 Sep 2012 | 10:48 am
Adobe officially launched a new suite of marketing tools on Thursday called Adobe Social, which is intended to help users better measure and understand the return on investment they get from their soc...
Adobe Social Launches To Create And Monitor Social Ads 6 Sep 2012 | 10:48 am
After several months in beta testing, Adobe is launching Adobe Social, which it’s pitching as a way to connect social marketing campaigns with real business results. That was the big emphasis when th...
How To:: Sales-Marketing Alignment: 8 tactics from a marketer who has worn both hats 28 Aug 2012 | 11:06 am
The topic of Marketing and Sales alignment interests almost every marketer. When these departments are in harmony, the entire complex sales funnel becomes a much more manageable process from lead gene...
How To:: Inbound Marketing: 5 tactics for developing an optimized architecture 28 Aug 2012 | 10:52 am
Inbound marketing can use organic search, social media and content marketing to draw prospects in to a point of conversion. A recent MarketingSherpa webinar, "Building an Inbound Marketing Architectur...
DIY Solar Panel Backpack Charges Your Gadgets as You Walk [DIY] 27 Aug 2012 | 06:25 am
DIYer Theodore Protasiewicz shows us how to mod a backpack with a few solar panels to charge your devices with the midday sun. All you need for this project is three solar panels, some soldering skil...
How To:: Inbound Marketing: 5 tactics for developing an optimized architecture 27 Aug 2012 | 06:08 am
Inbound marketing can use organic search, social media and content marketing to draw prospects in to a point of conversion. A recent MarketingSherpa webinar, "Building an Inbound Marketing Architectur...
Facebook’s New Retargeted Ads Performing “Very Well”, Adds Partners To Run Them 26 Aug 2012 | 06:36 am
Facebook Exchange could pull in a wealth of new advertising dollars by letting businesses retarget ads at Facebook users who’ve visited their websites. Now I’ve learned and confirmed that the first Ex...
