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BrightRoll Takes Home Two Stevie Awards in 2013 23 Aug 2013 | 02:04 am
This year BrightRoll was recognized by The American Business Awards with a Silver Stevie for Company of the Year in Advertising, Marketing & Public Relations. Additionally, CEO & Founder Tod Sacerdoti...
BrightRoll Engineering Builds a Community of Data Driven Women 20 Aug 2013 | 05:04 am
It is no mystery that software engineering and computer science are male dominated fields. In an effort to elevate female voices in technology, the BrightRoll engineering team started a community and ...
Programmatic Partnership Maximizes Digital Video Efficiency for Kellogg Brands 15 Aug 2013 | 11:30 pm
A BrightRoll customer since 2009, Kellogg Company is no stranger to online video advertising, managing campaigns on an individual basis with numerous vendors. In 2013, the company sought to shift its ...
BrightRoll Helps Advertisers Connect Online- and TV-Viewing Audiences with Nielsen 3 Aug 2013 | 06:01 am
According to eMarketer, the US TV advertising market is estimated at $66B this year – the largest segment of advertising spend. However, as more consumers are tuning-in to watch their favorite shows a...
Rocket Fuel Expands Media-Buying Platform with BrightRoll and Equinix; Increases Successful Ad Bid Rates by 48 Percent 11 Jul 2013 | 04:19 am
This past April, BrightRoll launched VideoRTB+, the industry’s fastest real-time bidding (RTB) solution for digital video advertising, available only inside Equinix data centers. Today, BrightRoll and...
Tod Sacerdoti wins Ernst & Young Entrepreneur of the Year Award 27 Jun 2013 | 04:37 am
Recognized for entrepreneurial excellence in advertising technology category On Saturday, June 22, BrightRoll CEO and founder, Tod Sacerdoti, was honored at the Ernst & Young Entrepreneur Of The Year...
BrightRoll Continues Momentum: #1 in Video Ads Served and Reach, According to comScore 15 Jun 2013 | 04:52 am
comScore released the May 2013 U.S. online video rankings and BrightRoll once again tops the list in both video ads served and reach to unique viewers. According to comScore, Americans viewed 15.8 bi...
Understand the Value of Omnichannel Marketing: A First-of-Its-Kind Report Sponsored by BrightRoll 11 Jun 2013 | 04:55 am
Omnichannel marketing is considered to be “the next wave” in digital strategies and with the rise of its adoption comes the need for in-depth research and analysis to drive growth. In a collaborated r...
Solving Publishers’ Premium-Video Supply Problem 7 Jun 2013 | 03:09 am
Premium-video inventory is a hot commodity in digital advertising. Unfortunately, supply often times falls short of demand. In his latest contribution to MediaPost’s Video Insider, BrightRoller Matt Y...
2013 Canada Video Ad Report: A Bright Future for Digital Video 6 Jun 2013 | 03:10 am
More than 300 advertisers and agencies weighed in – 2013 will be the breakout year for video advertising in Canada. The third annual Canada Video Advertising Report from BrightRoll and IAB Canada conf...
