Bryaneisenberg - bryaneisenberg.com - Bryan & Jeffrey Eisenberg
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Complexograms: An Illustration of Your Content Marketing Needs 23 Aug 2013 | 03:48 pm
The web is littered with uninspired flaccid words, words with virtually no meaning. What some people might call web copy or content. In most cases it exists because the marketer was designated a box ...
10x Conversions, Complex Sales & Flipping the Funnel 23 Aug 2013 | 12:04 am
Last week, Jeffrey and I were in the Bay Area of California to do some client training and work. On a quieter day we decided to visit our friends over at Marketo to catch up. A few months ago, we work...
Complex Sales and the Persona Creation Process 19 Aug 2013 | 06:05 pm
How do you define a complex sale? Is it a B2B purchase? Is it planning a family vacation for 2 adults and 3 kids ranging in age from 4-12. Can it be purchasing new pillows for your bed? How about when...
What People Do on Your Site and Why 29 Jul 2013 | 03:08 pm
Ever since Google Analytics was introduced in 2006 people began an obsession with “what” happened on their website. They could understand that a certain number of visitors came to the website, that so...
What Makes a Good Online Copywriter? 23 Jul 2013 | 08:10 pm
Good Copywriters Are … “What makes for good online copywriting?” Both marketers and copywriters have their reasons for asking this question. “Can you recommend a good online copywriter?” Ah. Unfortu...
Hidden Secrets of the Amazon Shopping Cart 2.0 19 Jul 2013 | 07:30 pm
You may be in a test cell right this moment. Go to Amazon.com, search for a book and look at their add to cart button, ready to buy area. Is the background of the box white or blue? Amazon is doing ...
Google’s Search Magic Revealed 12 Jul 2013 | 03:39 pm
The closer you look, the less you see… Caught up in the day-to-day rhythm of business we rarely take the time to zoom out and see the big picture. Google search seems like magic and it only gets more...
The Shake Weight Challenge of Social Media 28 Jun 2013 | 06:56 am
The social and mobile revolution is about data. It is the enormous volume, real-time velocity and variety of data from disparate sources that is causing indigestion issues for most business’ corporate...
The Smarter Data Manifesto 14 Jun 2013 | 06:34 pm
“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.” – Jack Welch Fifteen years of working with many organizations (it is an im...
The Next Generation of Data Analysis 21 May 2013 | 06:48 pm
In the near future you will use voice commands to ask for actionable stories to be related to you from raw data. It sounds like Star Trek but it’s months away, not years. Today is the start of IBM’s S...
