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New Book: The Seven Success Factors of Social Business Strategy 17 Jul 2013 | 10:00 pm
I’m very proud to announce the publication of an eBook that I co-authored with Brian Solis, entitled “The Seven Success Factors of Social Business Strategy“. Based on research as well as real-world e...
How To Create A Successful Social Business 12 Mar 2013 | 02:02 am
Are you a social business? By this, I mean are you aligning your social strategy to business goals? In a new Altimeter Group Report, “The Evolution of Social Business“, my co-author Brian Solis and I ...
Why Most Social Strategies Fail 8 Nov 2012 | 08:28 am
When I ask people what their social business strategy looks like, I usually get the following response, ”Oh yeah, we’re on Facebook.” The conversation continues apace: - Twitter account…check. - You...
Obama vs Romney in Social Media: Who’s Using It Best? 12 Oct 2012 | 03:58 am
[crosslinked from LinkedIn] As someone steeped in social media, I’ve been watching each of the presidential campaigns closely to see how they are using social media well – or not. [Disclosure: I work...
Google+ The New Enterprise Social Network? 29 Aug 2012 | 09:55 pm
by Charlene Li and Chris Silva Google announced Google+ for Enterprises today with Hangouts integration into Docs and Calendar as well as administrative controls such as default posting to only withi...
Analysis: Why Buying Yammer Makes Sense for Microsoft 27 Jun 2012 | 12:18 am
Microsoft announced that it would buy Yammer for $1.2 billion, after a week of speculation that the deal was imminent. From my perspective, having researched the enterprise social networking space (se...
Beyond the IPO: Ten Implications of a Public Facebook 9 May 2012 | 03:05 am
By Susan Etlinger, Charlene Li and Rebecca Lieb The run-up to Facebook’s IPO reminds me a bit of a wedding: everyone’s attention is on the big day (expected to be Friday May 18), without much regard ...
Webinar: A Foundation For Mobile Business 21 Mar 2012 | 05:46 am
Now for a word on mobile in the enterprise. Altimeter’s mobile analyst, Chris Silva, is working on a report that explores how managers on the business-side – not the IT – side of the organization are ...
Report: Making The Business Case For Enterprise Social Networks 22 Feb 2012 | 11:58 pm
In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many...
New Report: “Make An App For That: Mobile Strategies For Retailers” 8 Feb 2012 | 08:16 am
When it comes to shopping, I have a love/hate relationship with my iPhone. Some apps are actually helpful, letting me explore products or buy something immediate. But the vast majority of the retailer...
