Christopherakoch - christopherakoch.com - Idea Marketing
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Where is the utility in mobile apps for B2B? 11 Dec 2012 | 03:16 am
Mitch Joel has a nice post on HBR this week about bringing utility to marketing and social media. As is often the case, his advice pertains more to B2C than B2B, as I point out in a comment: “Utilit...
Where is the utility in mobile apps for B2B? 11 Dec 2012 | 03:16 am
Mitch Joel has a nice post on HBR this week about bringing utility to marketing and social media. As is often the case, his advice pertains more to B2C than B2B, as I point out in a comment: “Utility”...
I have seen the future of B2B marketing. It’s on Forbes. 8 Nov 2012 | 04:26 am
I’m sure I don’t need to introduce you to Forbes’ “BrandVoice” program (used to be “AdVoice). The guy who manages the platform at Forbes, Lewis Dvorkin, (if he also created the platform he’s a freakin...
I have seen the future of B2B marketing. It’s on Forbes. 8 Nov 2012 | 04:26 am
I’m sure I don’t need to introduce you to Forbes’ “BrandVoice” program (used to be “AdVoice). The guy who manages the platform at Forbes, Lewis Dvorkin, (if he also created the platform he’s a freakin...
Is ghost writing in social media right or wrong? 19 Jun 2012 | 08:01 am
This week, I posted the first of what may prove to be a series of controversial blog posts on the SAP community network (known to members as SCN). The posts won’t be controversial so much for the cont...
Is ghost writing in social media right or wrong? 19 Jun 2012 | 08:01 am
This week, I posted the first of what may prove to be a series of controversial blog posts on the SAP community network (known to members as SCN). The posts won’t be controversial so much for the con...
Why salespeople should sell ideas: an FAQ 16 May 2012 | 09:48 am
We all know the increasing importance of ideas in B2B marketing. But idea marketing doesn’t start and stop with marketers. For the program to be successful, those ideas must find their way into the ha...
Why salespeople should sell ideas: an FAQ 16 May 2012 | 05:48 am
We all know the increasing importance of ideas in B2B marketing. But idea marketing doesn’t start and stop with marketers. For the program to be successful, those ideas must find their way into the ha...
How to write blog posts from a white paper 24 Mar 2012 | 08:24 am
If you’re a corporate marketer like me, no doubt you’ve been put in the situation I faced this week: you have a white paper that an external content person created for the company and now you need to ...
How to write blog posts from a white paper 24 Mar 2012 | 04:24 am
If you’re a corporate marketer like me, no doubt you’ve been put in the situation I faced this week: you have a white paper that an external content person created for the company and now you need to ...
