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Does it really Ad up? 22 Aug 2013 | 12:32 pm
We decided to take a look at how consumers view advertising claims, and their opinions painted an interesting picture. Only 3% would describe claims in ads as very accurate, and only 21% would describ...
What is Your Current Marketing Focus? 14 Aug 2013 | 12:13 pm
As a small business owner, the majority of your marketing and advertising budget should be focused on who: new customers or loyal customers? Our newest infographic takes a deeper look at this age-old...
What a Difference Four Years Makes 14 Aug 2013 | 12:12 pm
I’ve been in the technology business all my life, so watching the evolution of the Internet has always been a part of my world. I can remember back in the mid 90’s when I couldn’t give a website away....
The Truth About Content Marketing That Nobody Else Will Tell You 14 Aug 2013 | 11:24 am
According to Econsultancy, 60% of B2B marketers intend to increase their content marketing budgets next year. This is good news since my marketing agency, 60 Second Communications, is growing rapidly ...
Seven Secrets of Successful Bloggers 14 Aug 2013 | 11:22 am
Have you ever wondered what makes some blog posts sizzle while others fall flat? Or have you ever wondered why blog posts by Brian Clark, Chris Brogan and Sonia Simone rise above the rest?
7 Ways You Can Keep Facebook Visitors Coming Back for More 14 Aug 2013 | 11:19 am
Managing a Facebook community isn’t easy. There’s the constant need for new and engaging content plus the need to keep people involved. Then, on top of all that, there are other Facebook communities b...
Making Mobile Work 9 Aug 2013 | 08:41 am
According to Wikipedia, marketing is the process of communicating the value of a product or service to customers for the purpose of selling the product or service. It is a critical business function f...
Loyalty needs to be earned again and again 9 Aug 2013 | 08:29 am
Marketers talk about their customer loyalty programs as though getting someone to raise their hand and join the loyal crowd is the moment that matters.
How to Hire a Social Media Intern Who Isn’t Clueless 9 Aug 2013 | 08:25 am
Data from Ragan.com pictured above shows the social media platforms, namely Facebook and Twitter, that companies typically task to interns. Understandably, when you run a small business, it can be rea...
How to Create Compelling Marketing Videos That Convert 9 Aug 2013 | 08:22 am
Today, many brands make video content part of their overall marketing plan. This is not surprising, because videos let one pass on not only verbal and visual information, but also employ extra-linguis...
