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Campaigns Featuring Beautiful Email Design Increases Web Traffic by 40% 23 Aug 2013 | 12:36 am
Animated GIFs can make your campaigns eye catching and effective. Be sure to include alt text in your email design to entice webmail and Outlook users to unblock images and use HTML text whenever poss...
As Mobile Email Rises, Email Preheaders are More Important Than Ever 21 Aug 2013 | 11:11 pm
Earning an open for your email campaign in today's overstuffed inboxes requires your best effort on all fronts. Great engagement with your subscribers? Check. Recognizable sender name? Got it. Invi...
Email API Follows Business Intelligence Platform to New Territory 8 Aug 2013 | 07:43 pm
Affinity Analytics provides intelligence and analytics for brick-and-mortar businesses. An email campaign for EyeCare Associates powered by Contactology rewards customers for social sharing and word-o...
In Email Design, Images Should Complement, Not Carry Your Message 7 Aug 2013 | 10:30 pm
Your beautiful email design is useless if no one sees it. And if your campaigns rely exclusively on images to convey your message, there's a decent chance that a significant chunk of your audience se...
White Label Email Success Stories: Daily Deal Platform Upgrades with Contactology 1 Aug 2013 | 12:37 am
White Label Email Success Stories is an occasional look at how real companies have found success offering Contactology white label email marketing to their customers. After a dozen years in business,...
What do the new Gmail Tabs mean for Email Marketers? Absolutely Nothing. 24 Jul 2013 | 08:14 pm
Google recently began rolling out Gmail Tabs, a new option for inboxes that has the email marketing world standing on a ledge. Gmail Tabs, which began rolling out in May, are an effort by Google to d...
New Webinar: Creating an Email Strategy that Works 10 Jul 2013 | 08:06 pm
Webinar: July 16 at 1 p.m. EDT (GMT-4) A well-thought out email strategy is one of the most effective ways to drive revenue and grow your organization. But where should you start? And if you've alre...
Email Marketing Outperforming Social for Driving Sales 1 Jul 2013 | 11:52 pm
Email marketing is simply the most cost-effective digital marketing channel for your business. That's not really news to us, but we always like to see data to back it up. Wired has a nice look at som...
5 Ways to Increase Email Engagement 21 Jun 2013 | 01:33 am
Email subscribers stop opening and clicking for lots of different reasons. But all those disengaged subscribers are alike in one way: they represent a lost opportunity for your email marketing efforts...
Marketing Automation Strategies: Date-Based Triggered Messages 12 Jun 2013 | 06:58 pm
Autoresponders based on a date are a powerful engine that can drive conversions, automatically. Here's how to put time to work for your marketing: In their most basic form, autoresponders — also known...
