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How to Get Referrals (The REAL Way) 27 Aug 2013 | 08:49 pm
Referrals are often the lifeblood of professional services such as accountants, or even doctors. Hell…I can’t think of any business that wouldn’t more referral business. Studies have shown that peop...
How to Cure the Epidemic that is Killing Businesses 24 Aug 2013 | 12:46 am
I’m about to demonstrate for you what I think is one of the biggest challenges that a lot of business owners face. In the best case scenario this makes life in business a lot harder than it has to be...
The Genius Marketing Behind The Bachelor(ette) 1 Aug 2013 | 10:23 pm
My dad has a Monday routine. He plays soccer in the evening. Then he comes home, sits back and watches a recording of “The Bachelor” (or Bachelorette). He doesn’t watch it because he like what the sh...
Jaguar Marketing: How the Car Company Got Me Hooked 27 Jun 2013 | 09:58 pm
This past weekend I experienced one hell of marketing campaign. It was probably the best I’ve ever experienced personally…because the company got me hooked. In this post I’ll tell you about the campa...
How to Grow Your Presence with a Formulated Content Mix 15 Jun 2013 | 12:30 pm
Establishing a good content mix is very important to try to capture all of the benefits that can possibly come from content marketing. The benefits have been discussed in the past… Attract Traffic Gai...
My Yogurt Tells Me Stories: Content Marketing Beyond The Sale 12 Jun 2013 | 08:37 pm
It’s snack time. I’m currently eating a Siggi’s yogurt. Well…apparently it’s not really yogurt. It’s more like an Icelandic skyr. Before eating a Siggi’s I had no idea what “skyr” even was. So how do ...
The Surest Way to Succeed as a New Entrepreneur (And 20 Tweetable Quotes) 28 May 2013 | 08:57 pm
There’s a lot of stuff to read isn’t there? So much stuff that it can make your head spin. My “to read” list keeps growing on a daily basis. And it’s very easy to get stuck in the trap of constantly a...
Six Ways Accountants Can Use Content To Boost Their Bottom Line 17 May 2013 | 10:03 pm
As a former accountant I recognized that there is a knowledge gap in the marketplace. After getting a Master’s degree in accounting from one of the highest rated programs in the country, I realized I ...
Value Proposition Testing: Optimize Through Email in 5 Easy Steps 13 May 2013 | 10:36 pm
Crafting a value proposition that speaks to your target audience can make a world of difference. People have wants and needs. And if you can explicitly address those wants and needs in your value prop...
Weekly Roundup: Marketing Goodies & Tools to Simplify Your Life 28 Apr 2013 | 10:41 pm
There is a lot of content on the net. It can be pretty difficult to sort through it all and figure out what’s worth spending your time on. I’ve written about content curation in the past, and decided ...
