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An evergreen content strategy is critical. Is yours? 21 Aug 2013 | 02:00 am
Content is the new online currency. Search engines reward brands that produce great content across a wide range of locations online. That’s what it takes to build a brand, to get found online, and to...
Website copywriting tips: What to say on your homepage 14 Aug 2013 | 02:00 am
First impressions count. Unless a business has advertising/marketing that points to other pages, most people will be “dropped off” at your website homepage. So it’s a really important page. I think...
How to ensure your well of creativity NEVER runs dry 7 Aug 2013 | 02:00 am
Whether you’re a creative type or not, it’s important to keep the ideas factory you call your brain working at peak efficiency. One of the tips I have – to avoid creative burnout – is to give yoursel...
Is your social media strategy headed for DISASTER? 31 Jul 2013 | 02:00 am
Let’s pretend it’s the summer of 2006. You’re the director of marketing for a boutique youth clothing line that targets high school and college students, and you need a relatively cheap solution to re...
Finding the right IT to power up your business 24 Jul 2013 | 02:00 am
Whether it be Google Apps or BaseCamp or Evernote, the right IT tool, program or app can revolutionise the way you work, bringing in profits and clients a plenty. However, as with all things, the key ...
Get offline. Go and network in real life! 17 Jul 2013 | 02:00 am
I attend at least two face-to-face networking events every month. One is over breakfast and one is over drinks. If I can, I try and squeeze in another event somewhere along the line. Sure, it takes t...
4 digital marketing tactics to boost your brand exposure 10 Jul 2013 | 02:00 am
Regardless of which stage your business is at, growth wise; whether you are a promising start-up or respectful well-known corporation, boosting online exposure is a critical issue that each business m...
My forced digital detox: a month without a smart phone 3 Jul 2013 | 02:00 am
A while ago I read a blog from a fellow copywriter – Kate Toon. She talked about going on a digital detox, ditching the digital space for an entire week. No laptops. No tablets. No smart phone. No des...
What 9 year olds taught me about excellent copywriting 26 Jun 2013 | 02:00 am
My daughter plays sax in her school band. This year (in an act of madness), I volunteered for the role of band/parent coordinator. As well as helping at rehearsals, sending emails and reminders, my bi...
An editor’s guide to style. A style guide that is. 19 Jun 2013 | 02:00 am
Hey, writers, who’s your best friend? Hope you answered along the lines of your style manual, dictionary and style guide. A style manual and dictionary give you answers to all those grammar, punctuati...
