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IBM’s new ads “People For Smarter Cities” double as benches, ramps and shelter from the rain. 6 Jun 2013 | 08:41 am
IBM makes company branding a useful utility on the streets. Technology company IBM has launched a series of outdoor ads that also function as useful surfaces you can use as a comforting seat, shelter ...
Keep your eyes on the prize – The New Eye Scrolling Samsung Galaxy S4 Advertisement. 5 Jun 2013 | 04:59 am
“Keep your eyes on the prize,” and keep your eyes on this viral video by Swisscom for the Samsung Galaxy S4. Having gained over 3,500,000 views on YouTube alone during the past 10 days since its relea...
Could Online Video Ads Now Have A Higher Impact Than TV Ads? 8 May 2013 | 07:01 am
In the USA and around the globe, TV commercials still dominate the advertising market, yet the online video audience is booming at an alarming rate. 58 percent of the U.S. population is now streaming ...
This Public Board Ad has a Secret Anti-Abuse Message That Only Kids Can See 7 May 2013 | 07:54 am
In an effort to provide abused children with a safe way to reach out for help, a Spanish organization called the Aid to Children and Adolescents at Risk Foundation, or ANAR for short, created an ad th...
Going Private in Public – JWT 21 Feb 2013 | 09:02 am
A second hot release on social media…. In an era when living publicly is becoming the default, more people are coming up with creative ways to carve out private spaces in their lives. Rather than reje...
Ann Mack: Why people are Going Private in Public 20 Feb 2013 | 07:47 am
For Social Media Week 2013, Ann Mack, Director of Trendspotting at JWT, outlines why more people are Going Private in Public. In an era when living publicly is becoming the default, people are coming ...
A brilliant social media response – Bodyform. 5 Nov 2012 | 01:01 pm
Have a read of this facebook rant, by Richard Neill which popped up on Bodyform‘s facebook page a couple of weeks ago. Bodyform made this response - And … Continue reading →
Google Fiber and The Australian National Broadband Network. (NBN) 6 Aug 2012 | 11:10 am
With the Australian National Broadband Network (NBN) rolling out across the country over the next three years Australians may expect speeds up to 100Mbps. This is a huge improvement on current Austral...
A sign of the times on Seth’s Blog : Strategy matters more than ever. 24 Jul 2012 | 10:43 am
From the marketing writer and adviser who continually encourages me to write all I know via our e-mail exchanges over the past few years, comes a Sign of the Times blog which deserves a re-blog here o...
Jean Paul Gaultier’s designs a Tattooed Bottle for Diet Coke and Debuts in New Campaign. 26 Jun 2012 | 10:18 am
Jean Paul Gaultier is Diet Coke’s new creative director. Love it or hate it, it’s hard to ignore it. Diet Coke‘s new creative director, Jean Paul Gaultier revealed two stylish bottles modeled on nigh...
