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How Using Maps within Tableau can Deliver Quick Marketing Insights 27 Aug 2013 | 07:35 pm
As marketers, it is vital to know who we are communicating with and understand the effectiveness of our communication. This effectiveness is considered from the goal of delivering a maximum Return on ...
Culture is the #1 Metric 16 Aug 2013 | 07:00 pm
We hope you’ve enjoyed our exploration into the 15 Metrics Every Marketer Should Know over the past 6 weeks. If you’ve just joined us, check them out below. But we wanted to leave you with one final...
Donors Choose Project August 2013 14 Aug 2013 | 07:02 pm
This is now my second opportunity to select our monthly DonorsChoose.org donation, and once again I have gravitated toward the arts, particularly the music department. The arts continue to be consider...
Word of Mouth For Marketers 12 Aug 2013 | 07:17 pm
Return on Marketing Investment (ROMI) – the measure of what degree marketing spending contributes to profit. What is the easiest way to maximize one’s ROMI? Spend nothing on Marketing, yet bring in a ...
How does Newton’s Law affect your website? Check your Bounce Rate 9 Aug 2013 | 07:36 pm
If an object in motion stays in motion, what causes a person to stop on a webpage for more than a few seconds? According to Newton’s first law of motion, an outside force must act upon an object in m...
Return on Ad Dollars Spent For Marketers 7 Aug 2013 | 08:47 pm
The idea of Metrics is to make the elusive measurable, and Return on Advertising Dollar Spend does just that. Similar to general Return on Investment (ROI) measurements, ROADS is a simple equation tha...
Join us for a Webinar on Marketing Transformation 6 Aug 2013 | 09:03 pm
Marketing Transformation: Achieving Greater Marketing Performance with Improved Marketing Operations Thursday August 15, 2013 10:00 AM PDT/1:00 p.m. EDT Are you doing all you can to improve you...
Are You Tracking Your Conversion Rates…You should be! 5 Aug 2013 | 09:07 pm
Attention acquisition marketers! by the very act of reading this blog post, we are counting you as a conversion. Please read on for this edition of Covalent Marketing’s 15 Metrics for Marketing Succe...
Cost per Click: How Much are your Clicks Worth? 2 Aug 2013 | 07:31 pm
Cost per Click (CPC) is a relatively simple concept within internet marketing that is normally seen in two forms. The first involves the placement of ads on a company’s site, while the second has to d...
The Value of a Lifetime Customer 31 Jul 2013 | 07:27 pm
When a metric-savvy company says: You had better believe it, and down to an approximate dollar value. Customer Lifetime Value (CLTV) is a metric made possible by the large amount of customer data av...
