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7 Ways to Survive Gmail’s New Promotions Tab [CopyBlogger] 31 Jul 2013 | 08:08 pm
There has been an outcry in the last couple of weeks by internet marketers complaining about the new tabs in GMail, which means that bulk emails now end up in the Promotions tab rather than the Inbox....
Content Creation vs Content Promotion: Where is the Balance? [ProBlogger] 8 Jul 2013 | 10:20 pm
That is a really good question. Whereas many in the SEO community until a little over 18 months or so would spend all of their time promoting lousy content, the advent of the Panda and then Penguin up...
The Evolution of Permission Marketing: What You Need to Succeed in 2013 [CopyBlogger] 8 Jul 2013 | 06:16 pm
What “content marketing” really means and how to do it write and avoid some of the many pitfalls that many online marketers fall into, particularly if they come from a corporate background. Still I s...
Free Google tool for visitor feedback: why you need to be careful 5 Jul 2013 | 08:18 pm
Google has recently rolled out a new feature that allows you to add consumer surveys to your website and view the stats. You can use it to get feedback from your users about how they like your website...
Social Media: What’s It Good For? [ProBlogger] 27 Jun 2013 | 05:03 pm
Many people still regard social media as a waste of time and effort and see little value in participating in platforms such as Facebook and Twitter for business purposes. The problem is, so many do so...
How to optimise for conversion 24 Jun 2013 | 06:06 pm
A good primer on why you should test everything. Just because it may be good practice to do X, doesn’t mean it will work on your site and the only way to find out is through a split test. Although the...
The Evolution of Permission Marketing 22 Jun 2013 | 03:19 pm
Create great content and send it to your email list. They’ll love you for it and build up a whole lot of trust for when you do try and sell them something. Source: Copyblogger
Google Analytics reporting delays 19 Jun 2013 | 08:43 pm
Looking at my Google Analytics data, I was a bit shocked to see a massive collapse in visitors to one particular website today. However, looking in more detail, it appears that there is a delay in re...
Content Creation – For Humans or Search Engines? 19 Jun 2013 | 06:27 pm
I thought this debate was done. Write for humans, simple. This is the year of CONTENT MARKETING in case you hadn’t heard. There are so many of this type of article at the moment that it seems a littl...
Local Link Building: An Easy Win 18 Jun 2013 | 09:59 pm
Some advice on why local links are important in an SEO campaign. Source: Search Engine Watch Most posts are still about ranking in Google, with Facebook rolling out its search graph using Bing, that...
