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How Lifecycle Marketing is Transforming Marketing Automation 23 Aug 2013 | 07:00 pm
The marketer’s world is becoming increasingly complex. Marketers need to engage across multiple channels while ensuring consistency, continually updating tactics and plans, and executing campaigns in ...
Sales Enablement: Paradox or Panacea? 21 Aug 2013 | 10:00 pm
In a recent exchange with a savvy, experienced CEO of a tech company, I asked him for his views on sales enablement: “I don’t think I know what sales enablement is,” was his reply. And so it is when i...
Sales and Marketing Pros: DemandCon Returns To Boston 15 Aug 2013 | 06:00 pm
Ian Michiels was an attendee at DemandCon who soaked in the whole experience and walked away with some valuable insights. Questions that arose during the sessions were: How do we as marketers embrace ...
Turn Sales Losses Into Wins With Sales Forensics 14 Aug 2013 | 01:00 am
What often keeps senior executives up at night are the questions: “Why didn’t we win the sale? What do we need to do differently next time?” Fortunately, evidence usually exists to answer these questi...
SOAR Selling: Driving Net New Business Through C-Level Contact 12 Aug 2013 | 04:00 pm
At DemandCon Boston 2013, Dave and Marhnelle Hibbard (co-founders of Dialexis and authors of SOAR Selling) will deliver a presentation that focuses on the mindset and mechanics it takes to get your sa...
Survive The Buyer Revolution With Buyer Predictability 6 Aug 2013 | 04:00 pm
As a result of the new introduction of technological advancements, today’s buying is becoming more complex. Buying processes are getting longer as buyers attempt to solve more complex problems and mee...
Why Digital Content Marketing Requires A Great Editor 25 Apr 2013 | 07:00 pm
So you think you’ve heard all there is to know about content marketing and why it’s such an important part of your digital marketing strategy. You’ve seen the case studies demonstrating how content co...
Content Marketing: Drive Conversations, Conversions and Customers 15 Apr 2013 | 10:00 pm
Recently I presented at BtoB’s Digital Edge Live Conference about Tellabs’ content marketing. You can find my presentation here. Tellabs focuses on three steps in content marketing: 1. surround the c...
Combining Search and Social to Drive Higher Quality Leads 15 Apr 2013 | 07:00 pm
As lead generation marketers, we’re all keenly aware of how successful search engine marketing efforts, be they through organic SEO or paid search advertising, are for driving leads. But search engine...
4 Strategies for Transforming Your Demand Process 12 Apr 2013 | 04:00 pm
In their State of Marketing Audit, the CMO Council dubbed 2013 as “The Year of the Marketer.” The reason behind their bold statement: responses from their study showed more than half of CMOs forecasti...
