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What They Say: New Research Reveals Importance of Closing Brand Gaps 25 Jul 2013 | 03:41 am
As brand strategists, we’ve always been interested in the ways in which a brand can help organizations navigate inflections points – those moments of transformation and transition that change companie...
NVCA Study Explores the Importance of Brand Management in the Venture Capital Industry 23 Jul 2013 | 05:23 pm
Results of Brand Influence Guide Offer Insights into Effectiveness of Perceptions and Behaviors of Venture Firms The National Venture Capital Association (NVCA), in partnership with DeSantis Breindel...
Corporate Social Responsibility: Best Content of Q2 2 Jul 2013 | 11:24 am
The “Best Content” series brings you a handful of the most thought-provoking and informative articles and webinars related to corporate social responsibility published over the quarter, broken down in...
Random Acts of Content: Driving Better Results in B2B Content Marketing 27 Jun 2013 | 11:18 am
As B2B marketers, we know that online content plays a critical role in B2B purchase decisions. In an increasingly cluttered and competitive marketplace, the right content can help B2B buyers make more...
Financial Services Marketing: Best Content of Q2 25 Jun 2013 | 11:18 am
The “Best Content” series brings you a handful of the most thought-provoking and informative articles, reports and webinars related to financial services branding and marketing published over the last...
First Things First: Why Brand Strategy Must Come Before Marketing Strategy 18 Jun 2013 | 04:02 pm
For many professional services firms, international expansion, especially in emerging markets, represents the greatest opportunity for growth. Accounting Today recently published an interesting articl...
Going Public? Don’t Forget About Your Corporate Brand! 12 Jun 2013 | 09:21 pm
IPOs represent a time of unique opportunity and challenge – the chance to make a meaningful first impression with prospective investors, partners and even recruits; to take the company to the next lev...
B2B Mobile Marketing: The Untapped Opportunity 7 Jun 2013 | 08:42 pm
As B2B marketers, we often find ourselves playing catch-up with our counterparts in B2C, especially when it comes to adopting new channels and technologies into our marketing programs. Initially, it t...
Visual Trends in Financial Services Marketing 4 Jun 2013 | 06:41 pm
When it comes to the financial services industry, trust, or lack there of, has been a popular topic. The past few years have brought about a slew of rebrandings as many financial institutions, especia...
Does CEO Engagement Lead to CSR Impact? 30 May 2013 | 11:09 am
CECP recently held their 8th Annual Board of Boards CEO Conference, an event that brings together Fortune 500 CEOs to share their experiences around corporate societal engagement. While the event alwa...
