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APN Outdoor finalises PE venture 4 May 2012 | 03:40 pm
Print and media company, APN, is set to aggressively expand its outdoor advertising offering following the transaction completion of its joint venture with Quadrant Private Equity. The joint venture ...
Yellow Postie takes note of B2C marketing 4 May 2012 | 03:38 pm
Australian greeting card company, Yellow Postie has launched a new B2C marketing tool in the form of client relationship cards following strong customer demand. Suitable for all business types, CR Car...
Yellow Postie takes note of B2C marketing 2 May 2012 | 11:25 am
Australian greeting card company, Yellow Postie has launched a new B2C marketing tool in the form of client relationship cards following strong customer demand. Suitable for all business types, CR Car...
Australia Post loses first round to ban Digital Post 11 Apr 2012 | 02:43 pm
Salmat and Computershare have fended off Australia Post’s court injunction application to prevent the Digital Post Australia joint venture from using the name until trial next month. In making his de...
Times are changing for greeting card industry 4 Apr 2012 | 06:50 pm
You know that times are changing when one of the country’s leading Christmas card manufacturers starts sending out e-cards by email to showcase its broadening product range. Card manufacturer, Austra...
OgilvyOne shuffle cuts through data 30 Mar 2012 | 06:12 pm
Sally Kissane (L) and Michelle Holland (R) Direct marketing agency, OgilvyOne, has introduced a new management structure and business strategy that aims to cut through the growing ocean of data and r...
Catalogue awards showcase print in marketing 22 Mar 2012 | 05:31 pm
Those involved in the Australian catalogue industry will soon be given their time to shine, with the Australian Catalogue Association’s (ACA) 21st annual awards now open to entries from local retailer...
Snail mail goes online 20 Mar 2012 | 11:47 am
Salmat chief, Grant Harrod Traditional mail items will now be accessible online with a new joint venture by marketing and communications group, Salmat, and data management company, Computershare, to ...
ADMA welcomes ADIDAS marketing star to Forum 8 Mar 2012 | 03:57 pm
ADIDAS marketing VP, Dagmar Chlosta It may still be six months away, but this year’s ADMA Forum is already shaping up to be an event chock-full of some of the world’s most respected marketers with th...
A Green future for Publishers Australia 1 Mar 2012 | 05:06 pm
New Publishers Australia MD, Matthew Green Although print volumes might have slumped with some of Australia’s big publishing players making the move to digital, the newly appointed head of Publishers...
