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4 key qualities of great web headlines 27 Aug 2013 | 07:39 am
The importance of web headlines cannot be underestimated. They are the entry points to web stories. The editors must keep the following four key characteristics in mind while writing web headlines: 1....
3 reasons to quote subjects 26 Aug 2013 | 07:08 am
You know why reporters in the past were encouraged to learn shorthand? So that they could note every word the subject said. The reporters could then retrieve the best quotes, and use them in the news ...
How to write news leads 24 Aug 2013 | 11:20 am
Ask a professional reporter, and he will tell you that the most difficult part of writing a news story is writing the lead. If you get your lead right then the rest of the story does not take long. Th...
One more reason to use Linkedin Groups 23 Aug 2013 | 11:46 pm
There is one more reason to spend more time on LinkedIn Groups. It is the design makeover that the LinkedIn Group pages have undergone. The redesign is simple and elegant. The LinkedIn Groups that you...
2 findings that should worry Indian media 23 Aug 2013 | 07:11 am
The latest study by ComScore on the state of Internet in India throws up two disturbing factors for Indian media. The two disturbing findings in the report, “India Digital Future in Focus 2013: Key In...
30 key changes in India’s online statistics 22 Aug 2013 | 07:57 pm
ComScore, the global leader in digital measurement and analytics, released its much awaited Internet report titled “India Digital Future in Focus 2013: Key Insights and Digital Trends Shaping the Indi...
What is a dateline, and how it is written 22 Aug 2013 | 07:01 am
You must have noticed that each newspaper report starts with the name of a city and date. This is called dateline, and is used to anchor a story. The name of the city indicates the name of the place w...
How to add muscle to your tweets 21 Aug 2013 | 12:31 pm
You no longer have to restrict yourself to 140-character tweets. The Twitter card now gives you the option to expand your tweets. All that you need to do is to integrate the right Twitter card with yo...
A wake up call for PR professionals 19 Aug 2013 | 12:49 pm
Today, the entire attention of tech savvy public relations professionals is on social media. The reason is not hard to understand: the numbers are on social media; the conversations are happening on s...
How to prepare your site for Google search 18 Aug 2013 | 06:42 am
Do you know that social media signals like +1, Likes, etc are not included by Google search algorithms in ranking sites? The same is true of Google analytics data. It is ignored by the Google search a...
