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Email Marketing Integration: the 4 points to start with 27 Aug 2013 | 01:28 pm
Maybe you are looking for the best email service provider there is for you, or your program has grown in complexity and you’re ready for more email integration than your current ESP can offer. Then i...
CRM or marketing software: what’s the difference? 19 Aug 2013 | 02:00 pm
Contrary to popular belief, CRM and marketing software are not two words for the same thing. It is important to know the differences between both. How should a smart marketer use CRM and Marketing so...
Make Usability Part of Your Email Service Providers Comparison 8 Aug 2013 | 01:03 pm
Why isn’t usability ranked higher among the factors to consider when searching for a new email service provider? In fact, why is there so little mention of it? An ESP is really only as good as the pe...
What email reporting do you need from your ESP? 1 Aug 2013 | 12:35 pm
When you’re deciding to switch ESPs or reviewing your strategy with your existing provider, there’s a huge amount to consider. It’s easy to get distracted by a swanky email editor or amazing account ...
How to evaluate an ESP based on their UX skills? 23 Jul 2013 | 01:15 pm
If you have a full service ESP that is designing your emails, ensure they are serving up a fantastic User Experience. They need to provide the guidelines and framework that is both functional and desi...
When You Need an RFP to find your email service provider…and When You Don’t 4 Jul 2013 | 01:15 pm
For some organizations, RFPs are the only reliable way to search for a new vendor. For others, RFPs can be complicated, costly and of questionable value. Should you use an RFP to find your new email s...
Email marketing on the run: Are fully mobile email tools the way of the future? 27 Jun 2013 | 11:12 am
With the rise of mobile and increased use of mobile in the office, a time will come that a lot of an emailmarketers’ work will be done “on the run”. Emailmarketers are getting used to access their we...
Switching ESPs? What to Expect…and What to Deliver 12 Jun 2013 | 01:15 pm
You’ve gone and done it now. You’ve decided a new email service provider is in order and made the decision. All of that was a lot of work, but the real work lies ahead because now you need to make the...
Salesforce buys ExactTarget in a $2.5 billion deal 4 Jun 2013 | 11:38 pm
Salesforce, the cloud marketing platform, has anounced its largest acquisition to date. As one of the biggest players in the CRM market today, it will buy all the outstanding shares in ExactTarget. Th...
e-ngine 30 May 2013 | 05:45 pm
E-ngine is your partner in e-mailmarketing. Our strength lies within push marketing, establishing large online databases and ROI optimizing.
