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By George, Will & Kate are Part of Gen Duo! 6 Aug 2013 | 08:29 pm
With the arrival of the Royal Baby, we wanted to ask Gen Duo couples how they make decisions about baby-care. Here’s the latest intelligence from our Gen Duo panel, a beta forum made up of couples who...
Please Don’t Call Me Mommy 27 Jun 2013 | 06:09 pm
Yes, I am a blogger. And yes, I am a mother. And yes, I occasionally blog about my children. But please don’t call me a mommy blogger. Many mothers who blog find the term “mommy blogger” insulting an...
Alpha Dads are the New Dads of Gen Duo 24 Jun 2013 | 06:09 pm
Businessweek recently published an article on “Alpha Dads” – those who are “as serious about their parenting as they are about making partner.” A read like this showcases the work-life balance many da...
Why Relevance Matters 24 Jun 2013 | 05:58 pm
Challenger brands demonstrate the power of relevance and can serve as a model for all brands to emulate. Filed under: uncategorized Tagged: challenger brands, relevance, relevance marketing, video
Why Adopt the Challenger Brand Mindset 24 Jun 2013 | 05:53 pm
Under threat from a challenger brand, established brands need to alter their mindset and approach to maintain relevance and protect their leadership positions. Filed under: uncategorized Tagged: chal...
Challenger Brands, Relevance and Success 24 Jun 2013 | 05:39 pm
Matt Rose discusses why challenger brands are capable of achieving greater relevance among target audiences than established brands regardless of size, reach or marketing spend? Filed under: uncatego...
Are Gay Couples the Ultimate Examples of Gen Duo? 19 Jun 2013 | 09:07 pm
The Atlantic recently published a fascinating article exploring same-sex unions – how they are often happier and more democratic than heterosexual ones – and what heterosexual couples might learn from...
How Gen Duo Makes Travel Decisions 13 Jun 2013 | 08:50 pm
Here’s a look into the latest intelligence from our Gen Duo panel, a beta forum made up of couples who share in decisions in the home. Our panel is growing and open for membership. If you’d like to jo...
Kim Sample: Skills for Tomorrow’s Agency 7 Jun 2013 | 01:16 am
Filed under: uncategorized Tagged: relevance marketing, skills, video
Kim Sample: How do Brands Stay Relevant Today? 6 Jun 2013 | 09:43 pm
Filed under: uncategorized Tagged: Kim Sample, relevance, relevance marketing
