Enthdegree - enthdegree.com.au - Enth Degree
General Information:
Latest News:
Media Agnostic Planning… Does it still exist? 20 May 2013 | 12:11 pm
A few years back, “media agnostic” was a cliché that was vogue for those companies trying to differentiate their Media Agency from a competitive set evaluated on their ability to deliver “the most com...
Are you getting the most out of your agency remuneration structure? 23 Apr 2013 | 12:49 pm
The most common and complex frustration of a client in the area of marketing value management is finding a relevant remuneration structure for agencies that can work for both the client and the agency...
What’s the big deal about post campaign reporting? 12 Mar 2013 | 12:12 pm
Media accountability and transparency continues to grow through ever improving measurement systems, yet we find that many media agencies either don’t have the time, or perhaps the inclination, to prov...
Do you really know how well you are buying media? 5 Feb 2013 | 02:37 pm
Google the term “media fragmentation” and you will be faced with more than 10 million results. “Media fragmentation” is probably the most common topic discussed by your media agency. This fragmentatio...
Do you need a media audit or a media review? 8 Jan 2013 | 01:30 pm
Media Audits review the media agency’s invoicing procedures and ensures that invoices emanating from the agency align with those raised by the media. Let’s briefly consider why an audit is necessa...
True or False – Savings can be achieved without the loss of service output. 4 Dec 2012 | 01:23 pm
Cost savings are easy to deliver but are often a false economy in the absence of agreed service delivery standards. We call this sentiment “value management”. It underpins the work undertaken for all...
One size does not fit all – creative agency remuneration models 6 Nov 2012 | 12:12 pm
The most common and complex frustration of many clients is finding a creative agency remuneration structure that is relevant to campaign volumes, and is transparent and flexible. It’s an area of marke...
Is calling yourself a Media Auditor Misleading and Deceptive? 14 Jun 2011 | 03:38 pm
My attention was recently drawn to an article with the above title. This was compelling reading for me. Apart from the obvious tautology, the headline was a bit of a tease, like “Are you smarter than...
Television Performance Monitoring 14 Jun 2011 | 02:53 pm
Do you really know how well you are buying? Google the term “media fragmentation” and you will be faced by 6.5 million results. “Media fragmentation” is probably the most common topic discussed by y...
Media Audits 2 Nov 2010 | 06:21 am
Media accountability and transparency continues to grow through ever improving measurement systems, yet we find that many Media Agencies either don’t have the time, or perhaps the inclination, to prov...
