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5 Ways to Keep Your 5-Star Leasing Consultant 19 Aug 2013 | 04:51 pm
Employee Retention—Making Sure You Keep Your Super Stars Good quality employees are hard to come by in any industry, but in the multifamily housing industry, finding super star leasing consultants po...
Apartment Ratings and Reviews: Understanding the Motivation 15 Aug 2013 | 04:46 pm
Did you know that 80% of people who review products online give those products a 4-5 star rating? (Bazaarvoice and Keller Fay, 2011) We can all admit that we have had a bad experience with an apartme...
The Funniest Real Apartment Reviews We’ve Seen 15 Aug 2013 | 04:29 pm
Residents say the darndest things! Sometimes reading the absurdity, silliness, and brutal honesty found in apartment reviews is the highlight of my day. Who knew apartment reviews were such a goldmi...
5 Tips for Responding to Negative Feedback 8 Aug 2013 | 04:39 pm
It’s never fun to hear something not so good – about your products, your service, or your performance. But we’ve all been there. Whether it comes in the form of comments on a survey, an apartment revi...
4 Tips for Delivering a Great Customer Experience 1 Aug 2013 | 04:21 pm
Historically, companies have had these self-centered tendencies where we expect customers to adapt to us. The customer experience was a result of our needs and culture – our language, our policies, an...
How to Lease a Small Apartment: Review the Elusive Advantages! 26 Jul 2013 | 04:49 pm
The Top 10 Advantages of Living in a Small Apartment Review the facts – let’s face it. Apartments in new developments are getting smaller. But that doesn’t have to be a bad thing for renters or be ...
Enhance Marketing Effectiveness by Defining Prospect Personas 19 Jul 2013 | 02:13 am
One question I always get is, “How do I create good content?” I can give you dozens of content ideas, but you have to target the right content to the right people. Defining prospect personas for your...
7 Thoughtful and Creative Ways to Say Thank You 16 Jul 2013 | 04:30 pm
When a customer visits your apartment, reviews your community online, or recommends you to a friend, these occasions all call for a remarkable thank you. No one wants to send that boring follow-up ema...
4 Easy Steps for Responding to An Apartment Review 8 Jul 2013 | 04:59 pm
Let’s say you just got an apartment review that isn’t exactly positive. What do you do now? You definitely do not ignore it! How you respond to negative apartment reviews can be more important and ...
7 Keys to Increasing Resident Survey Response Rates 2 Jul 2013 | 05:55 pm
More and more apartment management companies are using a resident survey to find out what their customers are thinking, what they want, and what their customer experience is like. Resident surveys can...
