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Evoker August 2013 22 Aug 2013 | 03:04 am
xmlns="http://www.w3.org/1999/xhtml"> The Evoker for the month of August, 2013 Get ready to educate yourself with this back-to-advertising edition of the evoker. We're schooling you on how to fut...
Creating A Future-Forward Web 22 Aug 2013 | 02:46 am
As developers, designers and information architects, it’s the duty of marketers to strive for future-forward strategy when creating websites. Responsibilities include everything from a website’s struc...
Thinking Outside the Xbox One 22 Aug 2013 | 02:09 am
The Xbox One console is “an ambitious system for a modern, connected living room,” according to a Microsoft spokesman at the Spring 2013 E3 gaming conference. Technology is quickly progressing from so...
Evoker July 2013 17 Jul 2013 | 03:52 am
xmlns="http://www.w3.org/1999/xhtml"> The Evoker for the month of July, 2013 Welcome to one explosive edition of the evōker, a celebration of our contribution to advertising in America. This mon...
Evoker June 2013 18 Jun 2013 | 09:32 pm
the evoker - June 2013 Beat the heat this solstice and tilt your axis to shine on this month's evōker. Filled with bright ideas, sizzling work and more, it's sure to shed some sunny rays on your summe...
Facebook Advertising: Targeting Personas 18 Jun 2013 | 11:23 am
General Motors made bold claims in 2012 that Facebook advertising showed “little impact on consumers’ car purchases”, sparking a larger discussion among marketers – is it really worth the dollars spen...
Is what they say, what they mean? 18 Jun 2013 | 11:14 am
Seeing as how technology is developing at speeds quicker than we can find ways to utilize it, the data and metrics at our fingertips are limitless. We, as savvy marketers and stoic mad men, always fin...
Evoker May 2013 21 May 2013 | 12:24 pm
the evoker - May 2013 The folks at evōk are crafting more advertising goods worth remembering for the month of May. As we celebrate our freedom to create work that works for our clients, we hope you'l...
Recipe for Great Work 21 May 2013 | 11:57 am
It takes a multitude of personality types to make the world go ‘round, especially in the creative realm. Consider the perfect gumbo recipe. Individually you have ingredients like okra, sausage and shr...
Tips to Improve Direct Marketing 21 May 2013 | 11:41 am
So you’re developing a direct marketing campaign. Prepare to be judged on the results. The good news is the numbers don’t lie. And the bad news?...the numbers don’t lie. Read More