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Why You Won’t Get Fired for Hiring a Smaller Marketing Partner 22 Aug 2013 | 06:18 pm
You’re considering changing your marketing services provider and since “nobody ever got fired for hiring IBM,” you’re looking at the biggest players in the industry, right? You certainly wouldn’t be ...
Great Content and Marketing Automation Tools Alone Won’t Build Your Marketing Plan for You 1 Aug 2013 | 10:34 pm
If you’re a B2B marketer or sales professional, chances are you spend a lot of time and effort doing copious amounts of research on how to best market your product or service. You most likely study ma...
Insights That Transform 24 Jul 2013 | 08:47 pm
There have been spirited conversations lately around SIGMA having to do with the idea of insights and our ability to convey those insights to our clients. The drum that I (we) beat to is that our cli...
Activity, Achievement and Firewood 13 Jun 2013 | 12:57 am
As the legendary basketball coach John Wooden once said – “Never mistake activity for achievement.” How are you evaluating the effectiveness of your marketing campaigns? Every company has a marketin...
Starbucks Coffee and Customer Value 15 May 2013 | 10:41 pm
It was about three weeks into my new job at SIGMA (six months ago) that I had my epiphany. I had finally figured out how to work the microwave without exploding my Grande Pike Place Roast or Maple an...
3 Steps to Simplify Your Sales Engagement Process 10 May 2013 | 06:07 pm
The wealth of information available with big data can be very useful in uncovering and delivering new insights to assist your sales teams with their sales engagement process. While it’s tempting to pr...
10 Trends for Financial Services Marketing 27 Mar 2013 | 04:08 pm
1. Customer Engagement is not a passing fad. Customer engagement occurs every day on an offline basis in the branch banking environment. The challenge for those branch-based institutions currently i...
The Importance of Business Requirements for a Successful Marketing Technology Build 28 Jan 2013 | 12:27 pm
Many of our clients ask us to assess their needs and readiness for new marketing technology. Whether they ask us to help them select a new email service provider, build a marketing database, or imple...
The Importance of Business Requirements for a Successful Marketing Technology Build 28 Jan 2013 | 12:27 pm
Many of our clients ask us to assess their needs and readiness for new marketing technology. Whether they ask us to help them select a new email service provider, build a marketing database, or imple...
The Importance of Business Requirements for a Successful Marketing Technology Build 28 Jan 2013 | 12:27 pm
Many of our clients ask us to assess their needs and readiness for new marketing technology. Whether they ask us to help them select a new email service provider, build a marketing database, or imple...
