Forentrepreneurs - forentrepreneurs.com - For Entrepreneurs Blog
General Information:
Latest News:
SaaS Metrics 2.0 – A Guide to Measuring and Improving what Matters 16 Jan 2013 | 06:28 pm
“If you cannot measure it, you cannot improve it” – Lord Kelvin This article is a comprehensive and detailed look at the key metrics that are needed to understand and optimize a SaaS business. It is a...
Metrics and Compensation for SaaS Inside Sales 26 Nov 2012 | 06:00 pm
The Bridge Group have recently published a report titled: Inside Sales for SaaS Metrics and Compensation Report for B2B technology companies The report is based on a survey of 197 B2B technology com...
Using Surveys to Validate Key Startup Decisions 28 Aug 2012 | 05:30 pm
Summary This article describes in detail how to use on-line survey tools to validate your key startup assumptions, and gain actionable insights into topics such as pricing, target demographics, messag...
Pacific Crest’s 2011 SaaS Survey 6 Jun 2012 | 08:00 pm
Pacific Crest, an investment banking firm with a strong focus on SaaS, has surveyed a 70 SaaS companies with very interesting results. There is some great data on topics such as growth rates, cost of ...
Why Churn is SO critical to success in SaaS 8 May 2012 | 11:15 am
Summary: Illustrates graphically why churn is a huge problem a SaaS company gets larger. It also looks at a very surprising factor that can massively accelerate SaaS growth: negative churn. (This arti...
Why Sales People shouldn’t Prospect – An interview with Aaron Ross 25 Jan 2012 | 02:45 am
In this article I interview Aaron Ross, co-author of a new book, Predictable Revenue. Aaron discusses his experience at Salesforce.com starting a new group that used an innovative outbound prospecting...
Understanding the Customer Buying Cycle & Triggers 12 Jan 2012 | 03:00 am
This article looks at why customers expect different interactions with you depending on where they are in the buying cycle. It also examines how specific events trigger them into a buying mode. It the...
The Application Development Landscape – 2012 and beyond 16 Dec 2011 | 03:00 am
Today’s application developers are faced with a broad set of architectural decisions that can make or break their company going forward. This presentation, which was given as a keynote for the MassTLC...
HubSpot’s Best Practices for Managing SaaS Inside Sales 23 Nov 2011 | 03:00 am
Best practices for inside sales managers. An interview with Mark Roberge, VP of Sales at HubSpot, discussing how he blends science and process with the art of selling. HubSpot is a SaaS company sellin...
When Selling is the Worst Way to Win Customers 16 Nov 2011 | 03:30 am
Customers hate being sold to. They don’t mind getting expert help when they want to buy something. But much of the time they are not ready to buy, and one of the most irritating things is to have a sa...
