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The Evolution of Search 26 Oct 2011 | 09:04 am
In 1993, the World Wide Web was made available to all. As there began a startling growth of new websites segmented toward particular categories, consumers needed a way to find and digest the inform...
Targeting and Consumer Privacy: FUOR’s Policy 15 Apr 2011 | 01:40 am
It is almost impossible to avoid the raging debate in today’s press surrounding online ad targeting and marketers’ use of consumer data. The senate is currently addressing concerns in consumer privac...
Goodbye TV, Hello Video 7 Apr 2011 | 03:46 am
For the majority of our history, video content has been controlled by the Big Three Television Networks: ABC, CBS and NBC. During the 1950’s and lasting until the early 1990’s, every hit series appear...
Traditional Media or Digital Media? Both. 1 Dec 2010 | 08:51 am
It is hard to believe that just five years ago the internet was still considered unchartered territory for a majority of advertisers. In the past three years, the growth in technology and the expansio...
The Prime Opportunity Market: Males Online 13 Oct 2010 | 08:15 am
Although “digital moms” and women in general seem to be getting the majority of attention these days when it comes to online media executions, the vast opportunity that exists to market to males shoul...
The Impact of Social Media Marketing 2 Sep 2010 | 08:29 am
Social media is continuously evolving and has become a vital element of the digital media mix. This research brief provides an overview of how businesses are implementing social media campaigns to enh...
Fuor Digital’s Mobile Phone Marketing Brief 2 Sep 2010 | 05:36 am
This mobile phone marketing research brief outlines some key trends and statistics as they relate to this booming opportunity for advertisers.
Reaching Higher Education Prospects Through Digital Media 2 Sep 2010 | 05:06 am
Digital media has changed the way higher education is finding, attracting and keeping in touch with students. In this digital media research brief, we explore what little research exists about reachin...
Digital Media Remains a Key Resource for Finance and Investing 2 Sep 2010 | 05:04 am
In this research brief we explore how digital media plays into the research of finance and investing. The brief provides key statistics around search engine marketing, online display advertising, demo...
Mobile Phone Marketing Research Brief 2 Sep 2010 | 04:49 am
Mobile phone marketing in the US has lagged behind other countries due to mobile infrastructure, consumer adoption of advanced mobile usage, and device limitations. While 2008 was deemed the year of M...
