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JCP who? 9 Jul 2013 | 09:08 pm
JC Penney’s rebranding failure has been all over the marketing and advertising news outlets, blogs and social media feeds leaving marketing and advertising professionals everywhere baffled and cringin...
Give me a reason to like you 18 Oct 2012 | 01:56 am
My wife bought a new car and, a couple of weeks later, about the time the first payment was coming out of her bank account, about when buyer’s remorse would’ve set in, a sleek metal box arrived in the...
What’s a Penny Worth? 11 Jul 2012 | 11:35 pm
Chances are if you’re not into video games, you’ve never heard of Penny Arcade, an online comic strip detailing the adventures of geeky gamers Gabe and Tycho, the alter egos of the strip’s creators, J...
Breaking “The Cage” 11 Jul 2012 | 11:34 pm
If you spend any time with me one of the first things you’re going to learn is that I am passionately devoted to my carbonated sugar beverages. I can actually tell you the first time that the intoxica...
Stop Calling Me, Maybe? 18 Jun 2012 | 10:55 pm
In these days of viral media, everyone wants to get in on the joke while it’s still relevant, but a crop of recent videos has me wondering how much a gamble it is for a brand to jump into the meme poo...
I Didn’t Hear It On the “Grapevine” 13 Jun 2012 | 01:38 am
These days saying a company needs to have an online and social media presence is about as obvious as declaring the wetness of water and the dryness of sand. A two year-old playing with their parent’s ...
A Big Star 4 Jun 2012 | 11:27 pm
This past Tuesday, Noel Hulsman posted an interesting article on Insight, Yahoo’s Finance Blog. In it he discusses a recent ad for the La Crosse, Buick’s entry in the growing hybrid market, in which b...
Keeping Up With Shape Ups 23 May 2012 | 03:11 am
Last week the California-based shoe company, Skechers, agreed to settle a $40 million class action lawsuit that determined the company would have to return money to every customer who bought a pair of...
Keeping Up With Shape Ups 22 May 2012 | 11:11 pm
Last week the California-based shoe company, Skechers, agreed to settle a $40 million class action lawsuit that determined the company would have to return money to every customer who bought a pair of...
A Bunch of Bad Ideas 8 May 2012 | 09:53 am
So last week’s controversial commercial of choice was the online Popchips ad starring Ashton Kutcher as five different bachelors filming their video dating profiles. Now Kutcher has a history of appe...
