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Why Your Emails Can Do Better as a Series 27 Aug 2013 | 08:12 pm
Too often, email marketers work with blinders on. They focus on a single email campaign and then move on to the next one. However, it often makes sense to take the “big picture” approach to email mark...
Using Facebook Ads to Grow Your Mailing List 21 Aug 2013 | 03:55 pm
Recently, we have covered how to track your mailing list signups using Google Analytics as well as how to grow your B2B list using LinkedIn Ads. Now, let’s look at how any business – B2B or B2C – can ...
Ideas From the Inbox: Secrets & Mysteries. Why Email Marketers Love ‘em 19 Aug 2013 | 06:04 pm
Nothing inspires the imagination and curiosity of subscribers more than a secret that can be revealed with one mouse-click. This theme is used successfully in campaigns all year round; mystery savings...
The Biggest Email Sign-up Misconceptions 14 Aug 2013 | 05:26 pm
You obviously need an email signup option on the home page of your website. But if you think that’s enough, you’re wrong. There is a lot more to explore. I have written about increasing sign-ups base ...
Tips & Gadgets for Great Online Video Marketing 12 Aug 2013 | 06:10 pm
Often posts about how small businesses can produce/use video content for email and online marketing focus on the editing software and video hosting services. That’s all well and good, but what about t...
Using LinkedIn Ads to Grow Your B2B Mailing List 7 Aug 2013 | 06:28 pm
If you’re not growing your email list as quickly as you would like, then you might want to consider taking the next step and trying some paid advertising. This will help you reach specific target audi...
Essential Guide to Avoiding Dreaded “Spam Traps” 5 Aug 2013 | 06:00 pm
Spam traps can become a real nightmare to anyone trying to promote their products with email marketing campaigns. If you‘ve noticed that your email sales or deliveries are down lately, spam traps migh...
New: Spice-Up Your Subject Line With Unicode! 2 Aug 2013 | 07:48 pm
How important is your subject line for email success? It’s one of the key elements that can boost (or doom) your results. And every marketer knows how difficult it can be to stand out in the crowd. So...
Do You Know Your Subscribers’ Content Needs? 1 Aug 2013 | 06:35 pm
In my last post I went into the difference between product (sales) focused emails and other content. But what is that “other” content? This is anything other than content that simply promotes your pro...
New: Amazon Buyer Data Integrated with Campaigns 30 Jul 2013 | 03:52 pm
If you’re an Amazon merchant, GetResponse has a new integration that will definitely make you happy. From now, on all buyers’ data coming from your Amazon FPS business merchant account can be automati...
