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Yes to Multichannel BUT Mix Depends on Audience 15 Aug 2013 | 11:04 pm
Blackbaud just released a must-read report—findings from its Next Generation of American Giving study on charitable giving trends and engagement behaviors and attitudes across Matures (68+), Boomers (...
Your Next Nonprofit Marketing Job? Movin’ Up Monday 12 Aug 2013 | 05:20 pm
Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities Communications Assistant, Statewide Organizing for Com...
How to Translate Your Program Into a Compelling Video 8 Aug 2013 | 05:20 pm
Guest blogger Annie Escobar has created over 60 videos for over 30 purpose-driven organizations. She believes there is more good than bad in our world, and she’s driven to share the stories she hears ...
Get Your Emails Read & Acted On—Gmail + 7 Aug 2013 | 05:20 pm
Beware the deadly Promotions Tab, the latest “improvement” for Gmail users! That’s what communicators like us have have been sweating about in the past few weeks. In case you haven’t heard, Google is...
Build Ties at the Moment Of (Case Study) 6 Aug 2013 | 06:53 pm
Our daughter, Charlotte, is away at Camp Harlam for 3 1/2 long weeks this summer. It’s her first time, and our pleasure in relaxed evenings and quiet weekend mornings is punctuated by severe pangs of ...
Great Nonprofit Marketing Jobs: Movin’ Up Monday 5 Aug 2013 | 05:20 pm
Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities Communications and Social Media Intern, MOUSE (New York...
Define Goals That Drive Success 1 Aug 2013 | 09:32 pm
OMG! These research findings on marketers’ most common email goals astounded me. (Click the chart to see it at full size.) Believe me, I’m a huge fan of goals. I believe in the power of practical str...
Rambling or Relevant? 31 Jul 2013 | 06:59 pm
Blank stares. That was the response to most of the one-sentence organizational summary intros (a.k.a. mini-elevator pitches) from co-attendees of a workshop I participated in last week. Let me share ...
Your New Nonprofit Marketing Job: Movin’ Up Monday 29 Jul 2013 | 05:20 pm
Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities Assistant Director of Internal Communications, NCAA (In...
Op Ed Writing: Countering Your Opponent’s Argument 25 Jul 2013 | 05:20 pm
Margot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials. Please like Op Ed Talk with Margot on Facebook to share free tips and strategi...
