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Consumer Confidence Barometer - Appetite for major purchases increases in January 31 Jan 2013 | 05:01 am
London, 31 January 2013 - GfK’s UK Consumer Confidence Index has increased by three points this month to -26. Nick Moon, Managing Director of Social Research at GfK, comments: “There’s a definite note...
GfK discusses how companies measure customer service and staff performance 10 Jan 2013 | 07:00 pm
December 2012 - GfK Mystery Shopping along with Money Saving Expert on Radio Coventry & Warwickshire, are discussing ways companies use mystery shopping to measure customer service and staff performan...
December sees UK’s Consumer Confidence decrease 21 Dec 2012 | 05:01 am
London, 21 December 2012 - GfK’s UK Consumer Confidence Index has decreased by seven points this month to -29. Nick Moon, Managing Director of Social Research at GfK, comments: “While such a dramatic ...
Consumers use high street as “festive showroom” 14 Dec 2012 | 07:30 pm
London, 14th December 2012 - UK consumers are deserting the high street, using shops as a “festive showroom” to browse in before buying their Christmas presents elsewhere, GfK reveals. The new figures...
GfK NOP wins MRS 2012 award for the ‘best agency with a turnover of over £20million’ 11 Dec 2012 | 09:57 pm
London, 11th December 2012 - Last night GfK NOP, a leading market research company, won an award at the MRS Research Awards 2012 for ‘best agency with a turnover of over £20million’. The Award, which ...
November sees an increase in the UK’s Consumer Confidence 30 Nov 2012 | 05:01 am
London, 30 November 2012 - GfK’s UK Consumer Confidence Index has increased by eight points this month to -22. Nick Moon, Managing Director of Social Research at GfK, comments: “This is an unexpected ...
October sees a drop in the UK’s Consumer Confidence 31 Oct 2012 | 04:01 am
London, 31 October 2012 - GfK’s UK Consumer Confidence Index has decreased by two points this month and is now at -30. Nick Moon, Managing Director of Social Research at GfK, comments: “Just as the ec...
Has the Olympic effect fizzled out already? 22 Oct 2012 | 04:03 pm
The message we heard before the Games was that "London 2012 will be a success." In sporting terms this was undoubtedly the case, but was it true for sponsors?
GfK ‘human relationship’ model reveals consumers’ emotional and social connections that drive brand success 22 Oct 2012 | 01:59 pm
Nuremberg, 18 October 2012 – Using human relationships as metaphors to describe brand relationships, GfK is helping marketers drive brand momentum and market success. GfK has developed a new quantitat...
European consumers do not expect rapid economic recovery 16 Oct 2012 | 05:14 pm
Nuremberg, 16 October 2012 – Findings of the GfK Consumer Climate Europe and USA for the third quarter of 2012. In the summer months, the European Union (EU) struggled with new sources of uncertainty....
