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On-Demand vs. Online Research Communities: What’s the Difference? 22 Aug 2013 | 05:31 am
We get asked often how GutCheck’s on-demand community solution differs from a traditional online research community. (If this topic interests you, then you might also be interested in last week’s post...
GutCheck versus Crowdsourcing: Not the Same (Quite Different, Actually) 17 Aug 2013 | 03:08 am
One of the questions we get asked, a lot, is if we are a crowdsourcing solution. The short answer is no, but before I explain, let’s first define what we mean by crowdsourcing. The term was created by...
See You at Southwest MRA! 8 Aug 2013 | 08:09 am
Tomorrow night the Marketing Research Association’s Southwest Chapter Annual Educational Forum kicks off…and I hope you’ll be there if you are in the Denver area. I’d love to meet you! Which leads me...
GutCheck Primer: The Art of Asking a Great Question when gathering Consumer Insights 7 Aug 2013 | 02:14 am
“…it is clear that the “why” question elicited a paucity of responses and the “role” question produced a waterfall, with many opportunities for respondents to provide rich detail for clients. The “wh...
Why Good News for GutCheck is Good News for Consumer Insights 1 Aug 2013 | 11:03 pm
This week GutCheck announced that our second quarter results increased 650% over last year. I’d say the trend line is positive. But I’m more excited by what this means for consumer insights teams. D...
On-Demand Marketing Meets On-Demand Research, Part 2 22 Jul 2013 | 08:12 pm
I hope you had the opportunity to read my blog post last week, On-Demand Marketing Meets On-Demand Research, Part 1, because I am picking up where I left off. As I wrote last week, I had just read a....
Research says Convenience Trumps Nutrition in Fast Food 19 Jul 2013 | 10:17 am
We live for research. We want to be at the cutting edge of relevant research delivered to you at the speed of agile market research – fast and smart. We knew we had a great topic to investigate when t...
On-Demand Marketing Meets On-Demand Research, Part 1 17 Jul 2013 | 08:07 pm
If you’re like me, you have an overly ambitious ‘to-read’ folder that is chock full of great material from friends, subscriptions, newsletters, etc…but there’s not near enough time to get through it a...
What’s In A Name 11 Jul 2013 | 12:02 pm
World English Dictionary: gut check – ...
First Annual Independence Day Research! 3 Jul 2013 | 08:02 pm
I absolutely love the 4th of July…and not just because I come from a family of policemen and servicemen. Every American, regardless of political, religious, sexual, or orientation or ethnic origin, a...
