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41 Classic Copywriting Headline Templates 23 Aug 2013 | 08:41 pm
Maybe not a ‘classic’ copywriting headline, but eye-catching all the same. Classic copywriting headlines, the kind of headlines written by Eugene Schwartz, Victor Schwab et al are essential studying ...
How to Use Scandalous Stories in Your Copywriting 22 Aug 2013 | 06:04 pm
I have a secret addiction that until recently, has made me feel a little guilty. It started out as only now and again, maybe with a glass of wine on a Friday night. But then it became daily, and some...
Rewriting Your Sales Page? 5 Questions to Spark New Selling Points 31 Jul 2013 | 06:00 am
Simple things can spark great ideas. I was recently hired to rewrite a sales page for a really smart online product. It’s been selling for a while and the owner wants to revamp the copy. Knowing the...
Copywriting Coaching: Before and After Shots of a Sales Page 29 Jul 2013 | 09:54 pm
A few weeks ago I had the pleasure to work with Karyn Greenstreet, a successful small business consultant from Passion for Business. Karyn had launched a brand new group-mentoring program and came to ...
Copywriting: Selling the Benefits Step-by-Step 26 Jul 2013 | 04:35 pm
Selling the benefits is one of the hardest, yet most important challenges to tackle in copywriting. If you missed this week’s copywriting masterclass on how to sell the benefits, don’t worry. Below ...
The Headline Shaker Maker: An Easier Way to Write Better Headlines 19 Jul 2013 | 07:24 pm
Have you ever sat down to write a headline, trying to think of that one ‘big idea’? The critical selling point that will get your customer’s attention? And was it a struggle? If so, you might find t...
Someone Hates Your Content Marketing – What do You do? 17 Jul 2013 | 06:36 pm
Now, this is not something I want to make a big deal out of, because I’m a pretty positive person. But I wouldn’t be helping you if I didn’t tackle the subject of what to do when someone hates what y...
4 Ways to Add Drama (Quickly) to Your Copywriting 12 Jul 2013 | 09:54 pm
A dragon costume always adds drama. Don’t have one? then read on for some alternatives… You’re tired, you need to write some content and the idea of thinking of something deeply creative makes your h...
5 Things All Companies Should Know Before Publishing Content 11 Jul 2013 | 07:58 pm
The workshop room at a recent corporate content training session. If you’re starting to write content in your business, or training a team to write content, knowing where to start is one of those lov...
Free Sales Page Analysis Tool 5 Jul 2013 | 08:46 pm
If you’ve written a sales page or are writing a sales page, you’ll enjoy this copywriting diagnostics tool. It’s a simple 4 page tool that lets you see how well your sales page scores against 15 key ...
