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3 Essential Tips to Drive App Installs From Facebook 23 Aug 2013 | 10:15 pm
Looking to reach a broad yet targeted audience for your mobile app? If you haven’t considered Facebook as a platform to drive mobile app installs, the social network is a channel not to be missed. Wit...
Could Pay-Per-Gaze Be the Future of Advertising? 21 Aug 2013 | 04:16 am
Ever wonder who actually looks at your advertising campaigns? Earlier this week, Google was granted a patent for “pay-per-gaze” advertising, which which would use something similar to Google Glass to ...
When Acquiring New Mobile Users, Think Quality Over Quantity 19 Aug 2013 | 11:44 pm
It’s no secret that acquiring users is the ultimate goal for mobile app marketers. Attracting quality users and retaining them, however, is notably difficult, and a challenge that many new marketers h...
The Basics of Cohort Analysis 16 Aug 2013 | 09:00 pm
First thing’s first. What is a cohort analysis? Cohort analysis, simply put, is the study of behaviors of groups over time. What behaviors and what groups you ask? “Behaviors” can be any actions you f...
3 Ways to Increase Conversions on Pinterest 14 Aug 2013 | 08:00 pm
For many consumers, Pinterest is just another social network – the third largest just behind Facebook and Twitter. But for many businesses, Pinterest is an important aspect of their ecommerce strategy...
Performance Marketing Demographics Down Under 12 Aug 2013 | 10:42 pm
As a follow up to our previous post, “Performance Marketing Trends in Australia & Zealand” we are excited to release the following results of collected data from our recent network survey. Interesting...
What Email Marketers Need to Know About Gmail Tabs 9 Aug 2013 | 03:44 am
Over the past few weeks Gmail has been rolling out new tabs in an effort to help users better organize their inbox. The five new tabs that have been implemented are: Primary, Social, Promotions, Updat...
3 Things Advertisers Can Learn From Shark Week 8 Aug 2013 | 12:22 am
It’s one of the most highly anticipated weeks of the year. With a cult-like following, Discovery Channel’s Shark Week has seemingly become as popular as the Super Bowl or award shows. On Monday, Disco...
Three Touchpoints Key To Mobile Conversions 7 Aug 2013 | 12:15 am
Today Adobe released their 2013 Mobile Consumer Survey results, revealing significant findings about mobile trends across the world as they have evolved over the past year. Notably, the survey found t...
4 Ways To Drive Up Your Search Ad CTR 2 Aug 2013 | 11:07 pm
You’ve carefully designed, planned, and placed your ads, but you’re still not too impressed with the click-through rates you’re seeing. Don’t be discouraged – improving your CTR requires a bit of time...
