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How to Take Charge of Your Churn Rate: 6 Tactics to Keep Customers Happy 21 Aug 2013 | 09:00 am
A company’s churn rate, which is defined as the proportion of customers who leave during a given time period, is a highly important metric that should be tracked by all subscription-based businesses (...
How to Stand Out When You're Drowning in a Sea of Competition 14 Aug 2013 | 09:00 am
A unique selling proposition, which defines your company’s unique position in the marketplace, is an often overlooked but very important element of creating a business that customers love. A strong u...
New eBook: The Art of Customer Loyalty 7 Aug 2013 | 09:00 am
Today we're happy to present our latest eBook: The Art of Customer Loyalty. Long-time readers of this blog will see some familiar articles and research. It's a compilation of our most popular content ...
New Gmail Tabs: How They Affect Email Marketing and What to Do About It 31 Jul 2013 | 09:00 am
The new Gmail tabs feature is causing quite the uproar in the small business community! In case you haven’t heard, Gmail has just rolled out substantial changes to their inbox interface by adding tab...
[Research] Why Your Company's Customer Experience May Be Falling Behind 24 Jul 2013 | 09:00 am
Regular readers of the Help Scout blog know that we love research and statistics. I recently came across new consumer data from Forrester, a global research and advisory firm specializing in the cust...
The Psychology of Color in Marketing and Branding 17 Jul 2013 | 10:30 am
The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and persuasion cons...
The Business Case for Building Relationships with Customers 10 Jul 2013 | 09:00 am
Given the wealth of information available online, today’s consumers are more informed than ever before. This has resulted in a drastic shift in consumer power and has altered the selling process by pl...
20 Customer Service Tips You Need to Know 2 Jul 2013 | 09:00 am
Customer service tips are a dime a dozen on the web, but how many of them actually provide real value? Sure, “be polite” is good advice when dealing with customers, but it’s also obvious and lacks th...
7 Ways to Show Customers that You Care 27 Jun 2013 | 09:00 am
Today’s consumers often view customer appreciation as a lost art. But smart business owners know that showing their customers how much they care is a huge opportunity to win them over for life. Thoug...
New in Help Scout: Workflows 25 Jun 2013 | 09:00 am
After several months of development, testing, re-designing twice and getting every possible detail just right, we're thrilled to announce a new Help Scout feature called Workflows. Depending on how y...
