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New Tools for Your Online Marketing Toolbox 27 Aug 2013 | 04:04 am
Effective and purposeful marketing can make or break your business. Take, for example, the cautionary tale of McDonald’s “I’d hit it” banner campaign, designed to attract a younger audience by using c...
Which television program mirrors your approach to business? 26 Aug 2013 | 09:45 pm
Have you seen these yet? Tune into television that speaks our language… whether it be a love of data, advertising and sales, marketing magic, or the unique features of being human. If you’re a data h...
From Social to Pre-Roll — Advertisers’ Changing View of Facebook 26 Aug 2013 | 07:00 pm
Right before our eyes, Facebook is evolving from a social interaction surrogate for brands to a mainstream video advertising medium. The $1 billion purchase of Instagram has given the company a swath ...
Crowdsourcing and SME Development, Seriously? 26 Aug 2013 | 06:31 pm
Take a look at the business environment around you. Now, this is not an in-depth analysis, but more like an experiment in observation. Think about the inner workings of any business or any group for t...
Responsive Design Has Tech Considerations 26 Aug 2013 | 06:03 pm
Responsive Web Design (RWD) has been spreading through the Internet like wildfire, and the trend is easily understood. It promises quite a bit, such as the ability for publishers to create content on...
Legal concepts every social media marketer should know: Part II — Rules of the road for online advertising 26 Aug 2013 | 06:00 pm
This post is co-authored by Alan M. Pate. As long as we have sold stuff, we’ve used images or stories to help sell them. As Calvin Coolidge of all people once said in one of his rare Don Draper momen...
Wake up, marketers. Games are driving the online ecosystem and you're missing out. 23 Aug 2013 | 11:14 pm
Games are more popular than ever across consoles, PCs, tablets, and smartphones. If you’re a marketer and not taking the gaming phenomenon seriously, you’d better look at some cold, hard facts. Of all...
3 things market researchers have in common with 14-year-old boys 22 Aug 2013 | 11:00 pm
Parenting my truly amazing teenaged son provides loads of fun and curiosity … not to mention a fair bit of reflection for myself as his guardian. I’m faced with fears of ‘Will he ever change?’ balance...
5 Ways Technology Eases Car-Buying Anxiety 22 Aug 2013 | 09:33 pm
For me, walking the car lot on a Saturday is nearly as fun as a day at the golf course. The shoptalk is great, I get to take something for a spin, and even if I don’t come out with the exact score (or...
Using Context & Objectives to Gauge Success on Facebook 21 Aug 2013 | 07:00 pm
In an effort to compel users to take action, Facebook updated its algorithm last year by personalizing the News Feed to serve relevant content, specific to each user. This urged marketers to optimize ...
