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What digital marketing will look like in 5 years 1 Apr 2013 | 09:00 pm
In this exclusive interview, Intel futurist Brian David Johnson gives us some startling predictions on how life for marketers is about to change dramatically. This conversation will make your hair sta...
Facebook's Lookalike Audience targeting in a nutshell 1 Apr 2013 | 09:00 pm
"Mirror, mirror on the wall..." While Facebook may not be answering "...who is the fairest of them all," its new Lookalike Audience targeting aims to help marketers answer the question of who "mirror...
3 ways you're sabotaging mobile 1 Apr 2013 | 09:00 pm
It used to be that we reflected on groups of people historically and later gave the groups labels -- the Silent Generation, Baby Boomers, etc. More recently, we've taken to labeling these groups while...
6 ways to rock e-commerce 28 Mar 2013 | 08:00 pm
Global online sales exceeded $1 trillion last year, and marketers have officially entered a new era of doing business. Mobile devices and social media are integral parts of the shopping experience, fo...
The Digital Dispatch: Comedy Central, Socialbakers, and Myspace 28 Mar 2013 | 08:00 pm
AdColony announced it surpassed 1 billion completed HD video views, less than two years after the company's launch in March 2011. AvatarLabs announced the expansion of its team with the hiring of a n...
3 mistakes that prevent retargeting success 28 Mar 2013 | 08:00 pm
Retargeting -- it can produce incredible ROI. But you have to retarget the right way. And the "right way" involves a number of variables. How do you use your marketing budget to fill the funnel to ens...
6 criteria brands use to judge your company 27 Mar 2013 | 08:00 pm
In part one of this interview, PepsiCo's senior director of venture capital strategy, Michael Hammer, gives us an inside look into the three ways the company evaluates potential new business. Does you...
Why the days of skipping ads are over 27 Mar 2013 | 08:00 pm
My family was quite the early adopter as we bought our first VCR in 1980. My mom could finally record her soap opera while she was at work and watch it later -- a miracle if there ever was one! Ninete...
5 tips for creating a branded social image strategy 26 Mar 2013 | 08:00 pm
When Facebook recently announced that its newest update would put a greater emphasis on images, the migration from a text-based to a visual social web gathered steam. Already, Pinterest, Instagram, Tu...
3 mobile trends you should be following 26 Mar 2013 | 08:00 pm
Mobile innovation continues to lead the charge for marketers in 2013. Digital disruption does not lose momentum, and small mobile startups continue to define our future in this quickly growing market....
