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Vine…washed out in an Instagram? 7 Aug 2013 | 08:45 pm
When Instagram (owned by Facebook) launched its own video feature on June 20th 2013, the tide appeared to be turning against the young but already very popular Vine app. While many rushed to assume th...
They’ve Got the Show, but Not the Business 15 Jul 2013 | 03:34 pm
There has been a stream of articles in the last year on the abundance of high quality am-dram theatre and the closing gap between amateur and professional productions. Simultaneously there are concer...
Audience Insight: Mobile Marketing 13 Jun 2013 | 07:35 pm
A recent statistic released by trendwatching.com found that 68% of smartphone users were not able to last more than an hour without checking their mobile devices. Project Ingeborg in action For ever...
Merrily We Roll Along with Jonathan Ross 30 May 2013 | 02:31 pm
We were called upon by Menier Chocolate Factory to document Jonathan Ross’s meeting with the Cast and Director of West End musical sensation Merrily We Roll Along, which is currently showing at The Ha...
Twitter Conquers Video – Veni, Vidi, Vine 24 May 2013 | 01:19 pm
April 9th 2013 was Vine’s lucky day – after a tumultuous and controversial 12 weeks it became the most popular free app in the App Store and its downloads are continuing to grow. Vine lets you create...
The Culture Hive Buzz 17 May 2013 | 02:00 pm
It was a day of insider knowledge, good company and many, many canapés that marked the unveiling of the Arts Marketing Association’s (AMA) new cultural marketing resource, Culture Hive. The website, ...
Tourism Forecasts for 2013 – Here Comes The Sun (Maybe) 16 May 2013 | 09:08 pm
Last year London and the UK hosted what has been touted as one of the best Olympics of recent memory and unequivocally the greatest Paralympics of all time. The monumental event catalysed the English ...
Designing print for display units – Infographic 18 Apr 2013 | 02:30 pm
You have just designed a beautiful piece of print to advertise your project. It is spellbinding in every way and the envy of all your peers – but is it functional? It’s easy to get side-tracked in the...
How to get noticed in the midst of the babble and excitement of a major festival? 14 Mar 2013 | 01:31 pm
For major events like the Brighton or Edinburgh Fringes, word of mouth, social media and attention-grabbing stunts are essential components of successful marketing campaigns. Some lucky artists will ...
Culture Segments – Infographic 21 Feb 2013 | 04:40 pm
In our recent article “Know Your Audience With Culture Segments” we gave an overview summary of Morris Hargreaves McIntyre’s innovative audience profiling system. As the first sector-specific system o...
