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Email Content: 10 Best Practices 4 Jan 2013 | 10:01 pm
“Well crafted email content is the key to email marketing success.” That may sound like an understatement but it is the absolute truth. According to Responsys, email marketing by the retail industry...
10 Email Marketing Tips for 2013 31 Dec 2012 | 10:01 pm
As we close out 2012 and look forward to 2013, the one question that always comes up at this time of year is, “what is changing for email marketing?” While the question remains the same, the answer d...
How to Avoid the 3 Ring Circus in Product Creation 10 Dec 2012 | 06:58 pm
Have you ever seen that tv show on HGTV called Design Star? I’m not sure if it’s even on anymore, even in syndicate. But the premise of the show was a design competition. It brought together 10 des...
The Number One Rule in Generating a Response from Your Subscribers 4 Dec 2012 | 09:25 pm
This past week I received an email from a reporter of an online communications newspaper. This particular site had published some of my articles before, but only emailed once, so a personal email was...
Offering Some Eye Candy in Your Email Marketing 29 Nov 2012 | 09:51 pm
Design in email copy is one of the most understated, but highly appreciated aspects of email marketing. At a time when inboxes are cluttered, if you want your messages to get opened and read, they mu...
Turning Website Visitors into Subscribers… AND Making Sales 27 Nov 2012 | 05:00 pm
Is your website a good lead capture magnet? Are visitors immediately drawn to your opt-in box to join your list? If not, then it’s time to START. First things first, do you have a blog or website th...
5 Tips for Creating Irresistible Content 23 Nov 2012 | 05:05 pm
Irresistible content may sound like a tall order, especially when you consider the massive amount of content that is actually on the web right at this very minute. But there are some tips and techniq...
How to be the Eye Relief Your Prospects Desperately Want 19 Nov 2012 | 08:07 pm
One of the key elements that you’ve either experienced or will experience as an online business owner is the vast amount of incredible content out there on the web. From articles to blog posts, it se...
4 Email Truths that are Shockingly False 15 Nov 2012 | 09:40 pm
First it was use the word “free” because it’s a trigger word. Then it was don’t use the word “free” because it will set off spam filters and your message won’t get through. And the verdict now is th...
Why Being Picky is a Good Thing… Especially When It Comes to Building Your List 13 Nov 2012 | 05:16 pm
This is a special message. It’s special because it’s a very unusual message. It’s not everyday that someone tells you that you should be picky about who you have on your list. Usually it’s the othe...
