Thirty Ways To Know You Are A Digital Marketer 27 Aug 2013 | 06:44 pm

By Nishma Robb When I look up ‘digital marketing’ in the dictionary (online, of course) I get a standard definition, one that may be familiar to people who aren’t currently working in the space: “Dig...

Blurring the Distinctions Between Paid and Organic Listings: FTC Warning 24 Jul 2013 | 04:55 pm

By Matt Heaton, Paid Search, Account Manager In recent weeks regulators at the US Federal Trade Commission, (FTC) warned search engines they should be clearer in identifying paid search results in...

A lot done, more to do: Digital green shoots of Britain’s economic recovery 18 Jul 2013 | 07:41 pm

By Chris Whitelaw, CEO iProspect UK and Chair of the Search Group of the IPA In recent years, we have become all too accustomed to disappointment with economic forecasts. As the recovery stuttered...

Building A Mobile Site Is Only The Beginning 17 Jul 2013 | 02:21 pm

By Dave Taylor, Web Analytics and Conversion Specialist The number of consumers using the mobile web has grown exponentially over the past few years and businesses are finally starting to catch ...

Case Study: Increasing Lead Quality with Advanced Form Validation 16 Jul 2013 | 07:32 pm

Information management and storage company Iron Mountain Europe is one of our largest clients. We’ve been working with the team at Iron Mountain across a number of channels over nearly a three year...

No Boundaries: Today’s Digital Teen 15 Jul 2013 | 07:15 pm

The post No Boundaries: Today’s Digital Teen appeared first on iProspect.

iProspect: Striding Ahead at the JP Morgan Corporate Challenge 12 Jul 2013 | 07:46 pm

Friday 12th July iProspect team demonstrate athletic prowess  at the J.P. Morgan Corporate Challenge on Thursday 11th July with Neilson Hall leading the pack after winning the men’s title in a time o...

Wimbledon Online: We look at how the players performed off the court 8 Jul 2013 | 01:02 pm

Is Facebook moving ever closer to being a true real time news outlet? 2 Jul 2013 | 03:57 pm

By Declan Burke, Paid Social Media Manager Albeit somewhat irritating and essentially pointless until now, the use of hashtags in Facebook posts is not unfamiliar. People have been tagging updates an...

Look beyond digital to really know your customers 1 Jul 2013 | 03:22 pm

By Neil Jackson – Strategy We all love our analytics data, big data, personalised data and real time data, as we can use this to influence our approach to creating effective digital campaigns. But o...