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How Superbrands Breed Superfans: 5 Best Practices for 10X Greater Fan Growth on Facebook 14 Aug 2012 | 03:12 pm
It has been written a lot on this blog by some very bright minds – finding and engaging with superfans should be a critical part of your brand’s strategy. After all, these are the fans that not only a...
The Difference between Influencers and Brand Advocates 13 Aug 2012 | 11:30 pm
In recent times, social media marketing has constantly changed along with social media. What started out as a platform for the online community, social networking sites has evolved to develop adaptabl...
Understanding Where Your Content Fits into the Purchasing Cycle [INFOGRAPHIC] 8 Aug 2012 | 04:36 pm
I stumbled on a cool infographic yesterday from smartinsights.com, which highlights the positioning of a good content marketing strategy, and where each piece of the content marketing puzzle fits, rel...
When's the Best Time to Post on Facebook 6 Aug 2012 | 06:28 pm
What is the best time to post on Facebook? If you’re a Social Media Manager, managing Facebook pages for your clients or managing your own Facebook page can be a little tricky as every social network ...
How To Tap Existing Brand Communities & Identify Influencers 2 Aug 2012 | 08:18 pm
Over the next few weeks, Garth Holsinger – part of the team that built Klout into the online influence juggernaut it is today – will outline five ways brands can leverage influencers in order to capit...
21 Inspirational Ways to Create Compelling Content 31 Jul 2012 | 04:52 pm
Even the best writers can have the ol’ writer’s block. That annoying literary brick wall can be difficult to overcome especially when nothing seems to inspire you. With the online world constantly dem...
26 Killer Tips to Get the Most Out of Facebook Page Post Ads... By Facebook 30 Jul 2012 | 06:26 pm
You don’t have to look too hard to find a crazy number of blogs written about how to improve your brand’s Facebook marketing. They are everywhere. I even think I found some in my pint of beer on the w...
How the Tone of A Tweet Can Make a Difference in Crisis Management [O2 Case Study] 27 Jul 2012 | 06:18 pm
A few weeks ago 02, the British mobile phone network's service went down, affecting millions of customers across Britain. Customers couldn't call or SMS but they could tweet at O2 from their desktops ...
Why Hiring a Community Manager is a 'MUST' for Your Business 25 Jul 2012 | 08:08 pm
Over the next few weeks, Garth Holsinger – part of the team that built Klout into the online influence juggernaut it is today – will outline five ways brands can leverage influencers in order to capit...
Two Important Lessons for Community Managers on Twitter 23 Jul 2012 | 02:08 pm
If you’ve been following the news recently, you’ve probably read or heard about the horrific shooting incident that happened in Aurora, Colorado during the much-anticipated screening of The Dark Knigh...
