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You’ve Got To OWN The Knowledge! 26 Aug 2013 | 04:38 pm
Hey! CarCasts have been on a break, and you’re about to learn why. Still, a quick video I wanted to make for aspiring copywriters and marketers, check this out: SO… keep that in mind and go for it!
Can You Do Conversion Testing With Low Traffic? 17 Aug 2013 | 12:11 pm
Hey, Back again to answer another common question about Conversion Optimization. The conventional wisdom is that you need lots and lots of traffic in order to have meaningful results from testing. ...
How to Use Social Feeds for Productivity 15 Aug 2013 | 06:24 pm
Hey! I did a quick video for you, showing you how you can use the RSS feeds present in almost all social media platforms and services, to make better use of them (social mining, I call it). Also you...
10 Different Ways to Use Conversion Optimization to Increase Sales 13 Aug 2013 | 10:29 pm
Hey! When I talk to people about Conversion Optimization, it’s pretty common to run into some pretty limited ideas they may have about it. Conversion Optimization doesn’t JUST happen on your landing...
Conversion Corner: Why It Pays To Show Price Upfront 12 Aug 2013 | 01:23 am
Hey! Time to bring up something I come across ALL the time as a conversion optimization pro. And that is – beating around the bush. Avoiding the issue. Skirting it. Inventing ways around it. You ...
CafeCast: Some New Gear That Boosted My Productivity 2 Aug 2013 | 01:34 pm
Hey! If you’ve ever desperately looked for the power outlet for your laptop in an airport or a cafe, say… …then you NEED to watch this 3 minute video. Because I’ve solved a big part of this recurri...
Productivity Tip: Limit Your Choices! 30 Jul 2013 | 05:22 pm
Hey! Here’s a pretty valuable tip for your daily productivity: Limit. Your. Choices. Just press play, it’ll be just a couple of minutes. The perfect productivity setup
Why Conversion Optimization Actually Matters 28 Jul 2013 | 05:34 pm
Believe it or not, but I get this question surprisingly often. It was time to answer it. If you’re interested in starting conversion optimization, this is a good place to start. See yah!
Sunday Shakycam: How to Catch Those Big Ideas 28 Jul 2013 | 05:34 pm
Hey! I wanted to give you a quick video about what I do to catch those Big Ideas, Big Hooks and angles for copywriting. Many writers ‘muscle’ their way through the job, and perseverance is definitel...
Why You Should Put Short Copy To The Test 28 Jul 2013 | 01:48 pm
I know. I’ve been preaching long copy for as long as I’ve been a copywriter. In fact, I continue to do so. There’s nothing quite like having the FULL effect of a well-flowing, mesmerizing sales pitc...
