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What I Would Do as CMO of Voice123 5 Jun 2013 | 06:00 pm
I’ve been involved with entrepreneurship since my senior year of college where I built and launched Bruin Consulting from the ground up. Since then, I’ve had the opportunity to lead the marketing, br...
7 Ways to Increase Communication with Your Remote Team 14 May 2013 | 06:00 pm
Working remote can be extremely difficult. In those moments when communication is less than ideal and the situation seems dismal, joining the ranks of a team in a physical office space can sound like...
How to Build and Get Captivating Case Studies and Testimonials from Clients 23 Apr 2013 | 06:00 pm
I recently received a terrific question from Lorraine, one of the people in my community. She asks: How can I get testimonials and case studies from a corporate client? Should I ask before, during,...
How to Get Clients With No Case Studies 8 Apr 2013 | 06:00 pm
How can I possibly get clients with no prior case studies or experience in a field? I often get asked this question by first-time entrepreneurs or entrepreneurs that are entering a brand new industry...
How to Recruit a Technical Cofounder 4 Apr 2013 | 06:00 pm
If you’re building an internet startup, then you need a technical co-founder — plain and simple. Incubators such as Y Combinator won’t accept a team with a majority of business-minded co-founders; sm...
Three Simple Tactics that Sales People Use to Improve Their Proposals 1 Apr 2013 | 06:00 pm
For someone who’s been involved in entrepreneurship for six years, I’ve dealt with sales, marketing, public relations, and just about everything on the business side for my startups. I’ve been fortun...
Three Tricks that Make Content Marketing Easier 28 Mar 2013 | 05:00 pm
Whenever I talk to someone about content marketing or why they should start their own blog, company blog, or personal blog, I often see these three excuses: “I don’t know what to write about” “Peopl...
Why a Personal Brand Beats a Company Brand Every Time 25 Mar 2013 | 05:00 pm
So there I was, surrounded by ten very powerful, career-driven women. This sounds like the start to a good story, but in all actuality, it was one of the most intimidating meetings of my career. Tha...
My Trip to Peru (Part 3 of 10) – Inca Trail Day 1 19 Feb 2013 | 07:00 pm
It’s the moment we’ve all been waiting for! While Kim, Kat, Andrea, and Mike researched the Inca Trail before we embarked on our journey, I purposefully didn’t do any research so that I could encounte...
My Trip to Peru (Part 2 of 10) – Cusco 24 Jan 2013 | 07:00 pm
On the morning of Monday, October 29th, the group and I woke up at 5:30am to meet our driver. All of us were excited, anxious, and a little nervous about what was waiting for us on the Inca Trail. Whe...
