Kensegall - kensegall.com - Observatory
General Information:
Latest News:
Steve Jobs as entertainment 21 Aug 2013 | 10:37 pm
Steve Jobs has been many things to many people. But until I made it to the theater yesterday to see “Jobs,” I never really thought of him as entertainment. I actually mean this in a positive way. Un...
Larry Ellison gets Steve Jobs wrong — twice 13 Aug 2013 | 11:40 pm
Larry Ellison loves Steve Jobs. They hung out together. They were best friends. Hell, when Steve was in exile, Larry even offered to use his money to buy Apple so Steve could return as CEO. (See the ...
Apple’s evolving view of “pro” 9 Aug 2013 | 11:52 pm
In recent years, many pros have started feeling like Apple’s jilted girlfriend. Through no fault of their own, the love just seemed to fade. Apple might claim otherwise when confronted, but the tellt...
CNN’s Apple sensationalism 29 Jul 2013 | 09:03 pm
Actually, CNN’s objectivity appears to be headed in the wrong direction Sensationalism is hardly anything new in the news biz. Death, destruction and scandal have always been good draws. But there’s...
Global branding: Samsung vs. Apple 11 Jul 2013 | 10:32 pm
Thanks to YouTube, we’re often treated to commercials from around the world. Some are really fun to watch. Others, like this one from Samsung Iceland, are truly inexplicable. Despite its many flaws,...
Behind the “Apple ads flop” story 2 Jul 2013 | 10:51 pm
Last week, a story spread through the Applesphere that Apple’s new brand commercial, Our Signature, is a flop. This, according to Ace Metrix, which is in the business of researching such things for i...
The joy of Apple-bashing 28 Jun 2013 | 06:30 pm
Taking shots at Apple isn’t exactly a new sport. It’s been popular since the dawn of Macintosh. Back in those days, PCs owned the business market. And here was Apple crashing the party with that sill...
Schiller’s zinger: Apple’s rallying cry 11 Jun 2013 | 08:55 pm
“Can’t innovate anymore, my ass.” Phil Schiller’s one-liner in yesterday’s WWDC keynote just may be one of the best in Apple history. People may forget what drives Apple, but Apple does not. Back in t...
iPhone ads: Apple plays the ubiquity card 10 Jun 2013 | 09:16 pm
A few weeks ago, Apple started running a new commercial for iPhone. I thought it was a beautiful spot. It’s perfectly produced and acted, hits the right emotional notes and demonstrates how iPhone pho...
Dueling philosophies: iWatch vs. Glass 29 May 2013 | 10:21 pm
Too often, those who try to explain Apple’s spectacular rise from the ashes fail to note the obvious. First, there’s the company’s love of simplicity. (Hmm, someone should write a book about that one....
