Keywebmetrics - keywebmetrics.com - | RSS Feed
General Information:
Latest News:
Join me for the Austin IBM Thought Leadership Road Show 9 Aug 2013 | 09:30 pm
Digital attribution has always been one of my favorite analytics topics of discussion. I talk to so many people in the analytics & data industry and get surprised learning how most businesses are stil...
5 Dirty Display Media Attribution facts Marketers don’t want to talk about 2 Aug 2013 | 04:28 pm
Last week, we discussed the different types of attributions for multi-channel marketing. We also talked about how statistical attribution trumps traditional models every single time. This week I want ...
Truth about Digital Attribution: Statistically inferred attribution trumps first and last click models 29 Jul 2013 | 01:23 pm
Marketers are obsessed with identifying the winning marketing touchpoints so they can distribute the budget accurately between the channels. Attribution is important because it gives us the intelligen...
Practical application of Big Data analytics on Digital Marketing 19 Jul 2013 | 05:00 pm
In the last few weeks, we have discussed the implications of big data and big data analytics. We also talked about the latest trends in big data and how big data visualization is becoming a form of ar...
20 Inspiring Big Data Visualization Examples 12 Jul 2013 | 10:38 am
Data visualization search volume has gone through an interesting reverse cycle. This is one of the few segments which has picked up after a drop mainly due to an uptrend in the big data industry. Visu...
3 Areas where Big Data Analytics can help 6 Jul 2013 | 07:50 am
It’s Friday and time for another round of discussion around big data. Today I would like to address some of the areas where big data analysis can make a significant difference. Large-scale analysis is...
Big Data Friday : This week in Big Data and Multichannel Analytics 29 Jun 2013 | 12:06 am
It’s Friday and here are the latest updates on the big data industry. Before we dive in, I just wanted to share some thoughts. Big data is not a new concept and analysts, statisticians and data scient...
Big Data Friday : This week in Big Data Analytics 21 Jun 2013 | 05:00 pm
Big data Friday is a quick recap of what’s happening this week in the big data and multi-channel analytics industry. I realized there is a lot of clutter in the big data news space, and the news that ...
Big Data Friday : This week in Big Data Analytics 21 Jun 2013 | 05:00 pm
Big data Friday is a quick recap of what’s happening this week in the big data and multi-channel analytics industry. I realized there is a lot of clutter in the big data news space, and the news that ...
Ultimate Social Media Metric : Value per Unique Social Interaction 18 Jun 2013 | 04:21 pm
Social attribution has been a unique challenge for marketers to justify the spend on social media campaigns. We marketers are creatures of habit, and we always like to find ways to connect the dots be...
