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How to Create Content that Doesn’t Get Lost in the Crowd 27 Aug 2013 | 06:21 am
Content Marketing Part 3 In the first two parts we have seen the importance of content marketing to B2B business and why the first step to a successful strategy is to understand your buyers inside ou...
Last Friday in August – Event 20 Aug 2013 | 11:29 am
One of the great things about Lead Creation is that we know how to throw a party. If you’re in town and interested in having a bit of social fun on the Last Friday in August, then join us for Last Fr...
Understanding Your Buyers – The First Key to Content Marketing 20 Aug 2013 | 06:17 am
Content Marketing Part 2 In the first part we looked at the rising importance of content marketing to B2B businesses. Here we focus on the first approach you need to take to start incorporating this ...
Content is NOT King – It is God! 13 Aug 2013 | 06:16 am
Content Marketing Part 1 If you’re reading this you probably found it through a search for “content marketing” or “B2B Marketing”; or maybe it was through one of our Tweets, Facebook posts or LinkedI...
The Future of Marketing Has Arrived 10 Jul 2013 | 03:13 pm
Marketing is evolving at warp speed. Here are some of our predictions of the changes coming, all of which have started to arrive: 1. Degrees of Separation will shrink: They have gone from 6 degrees....
The Future of Marketing Has Arrived 10 Jul 2013 | 05:13 am
Marketing is evolving at warp speed. Here are some of our predictions of the changes coming, all of which have started to arrive: 1. Degrees of Separation will shrink: They have gone from 6 degrees....
The Customer Comes First: Cost-Plus Vs. Value Pricing 1 Jul 2013 | 08:24 pm
Despite the move to online and social media marketing, which have arguably changed the way businesses market their products and services forever, some things don’t change. The decisions about how to ...
A Tale of Two Cars and a Business Book 1 Jul 2013 | 10:26 am
There is a very old example of this truth at work, which echoes the car example used above. When GM made the Ford Mustang it took the value-pricing approach over the cost-pricing model that the Corve...
The Customer Comes First: Cost-Plus Vs. Value Pricing 1 Jul 2013 | 10:24 am
Despite the move to online and social media marketing, which have arguably changed the way businesses market their products and services forever, some things don’t change. The decisions about how to ...
Happy Customers – Really the Best Form of Advertising? 27 Jun 2013 | 05:13 am
It’s an old saying that word of mouth is the best form of advertising. Does that still hold true in the world of B2B marketing in 2013, when social media has such a big influence? Well, yes…probably ...
