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3 reasons why B2B online lead generation fails so often (and how to make it succeed) 26 Aug 2013 | 12:16 pm
Been on both sides. Seen success and failure on both sides. The fundemantal reason why B2B lead generation online fails is the lack of understanding of the space. Too many leads, too quick Have you ...
This is a tough one: the challenges of B2B social media strategy 23 Aug 2013 | 01:50 pm
B2B tends to be slower in adopting new technologies and channels when it comes to customer acquisition. Hence while many consumer focused companies have now half a decade of social media experience, B...
Singapore 12 Aug 2013 | 10:47 pm
What I love about singapore is the seamless amalgamation of so many different cultures and the perfection of many of our ideals. It is the crossroads between Chinese, Indian and Malay seasoned with w...
The seven sins of social media management – the 5th: Assuming you are in control 6 Aug 2013 | 03:12 pm
Threats, moral lessons and attempts to discipline or boss people around in social media don’t work. And your biggest task will be how you explain this to your stakeholders. Most c-suite folks will not...
Recipe for success: 5 secret ingredients of a B2B online strategy 3 Aug 2013 | 02:49 am
Your C-Suite The most successful cases I have seen, all featured a caped C-suite champion who advocated the online channel. In the struggle for influence and resources, a CxO is vital in keeping you...
The Good Social Media Policy Guide 26 Jul 2013 | 11:07 am
Crafting a good social media policy for your company is probably easier than you think. Here is the list of things to keep in mind. Social media is like any other public space, it’s just bigger. The a...
The seven sins of social media management – the 6th: Being a late adopter 20 Jul 2013 | 09:11 am
You can’t afford to be late. For two reasons. #1 You don’t know what will work when it comes to new systems. Just how many magazine editors thought 30 years ago that they would be struggling for surv...
The 7 Secrets of a Successful B2B Digital Strategy 15 Jul 2013 | 12:06 am
Simple If you have 25 key priorities you have none… And a strategy must clearly indicate where the bulk of the effort needs to go. Keep it simple, or rather keep a simple version of it in front of ev...
London 8 Jul 2013 | 10:33 am
The funny thing about UK markets is that the relative small size combined with the affluance creates a unique bubble. Everyone knows everyone. You bump into the same people again and again. Though the...
5 Website content strategy nightmares 2 Jul 2013 | 10:44 am
Great Expectations You are likely to get two kinds of reactions to ideas about a content strategy. Complete skeptics. They are easy – facts and numbers convince them. Unfounded enthusiasts. People wh...
