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It's this simple yet so effective 27 Aug 2013 | 05:00 am
1. "Todd's Hi-Fi took the time to listen and make sure I got what I wanted. Their great service, knowledge and demonstrations is unmatched. The sound and vision is awesome." Mal Walker, Kangaroo Point...
Types to Avoid 26 Aug 2013 | 05:00 am
John Caples outlines these headlines that failed when tested: "The Trouble with Many Married Men is..." (Life Insurance ad) "Letters Wives Don't Write to Their Unsuccessful Husbands" (Business Trainin...
Never Use Your Business Name 25 Aug 2013 | 05:00 am
It may be a hard one to accept as we all love our business and it's name, but Never use your business name as an advertisement headline. Sure, at times you may see a huge billboard with Coca-Cola, but...
Warning! 24 Aug 2013 | 05:00 am
I strongly suggest that you stick with writing Self-interest headlines. They are the most effective, so use them. News and curiosity headlines are good but should only be attempted by experienced copy...
News 22 Aug 2013 | 05:00 am
News headlines are the second most successful. A news headline is powerful because everyone listens to news. News is NEW. Examples: "Breakthrough Treatment for Dandruff" "New Safety Features for Cars...
Attention 20 Aug 2013 | 05:00 am
The headline is the most important part of any ad. This doesn't mean you can write lousy copy in the rest of the ad and expect to make money. The headline is the most important part because it either ...
Targets that Change 19 Aug 2013 | 05:00 am
Most businesses have more than one target market though they may never have identified them. For example, a restaurant may target business people during lunch hours Monday to Friday, and families on t...
Aim Before You Fire! 18 Aug 2013 | 05:00 am
Before ever starting or expanding your business, target markets need to be identified. If your business is in full swing, you can re-adjust your direction and become even more successful by discoverin...
Are you a Sniper or Sprayer? 17 Aug 2013 | 05:00 am
A sniper has a very clear target to aim at, a sprayer fires at random and hopes to connect. Make sure that you are a "sniper" when it comes to business. If you aim at nothing, that's exactly what you'...
A customer's viewpoint 16 Aug 2013 | 05:00 am
Customers make choices about what they purchase, or whose services they will use, based on whatever competitive advantages that business offers. Now a customer does this pretty much sub-conciously. Th...
