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Two Technologies That are Changing Marketing Science (For The Better) 8 Aug 2013 | 09:45 pm
The emergence of two new technologies is transforming what is possible in commercializing, from R&D on new products through to marketing and sales. As companies embrace these opportunities for competi...
Life Science Advertising: Why We Threw Out the Baby With The Bathwater 6 Aug 2013 | 02:10 am
By choosing to create direct communication channels with audiences, many life science companies are realizing the complexities of generating engaging content and are realizing the need to return to th...
Life Science Advertising: Why We Threw Out the Baby With The Bathwater 11 Jul 2013 | 12:50 am
By choosing to create direct communication channels with audiences, many life science companies are realizing the complexities of generating engaging content and are realizing the need to return to th...
Will Your Marketing Message Resonate with Procurement? 9 Jul 2013 | 09:24 pm
Procurement is increasingly becoming dominant in the purchase process of scientific products and services. It is critical to situate procurement’s role, their true power in a purchase, and the stage i...
Market Segmentation Strategies for Science Companies—The New Rules for Winning Through Customer Intimacy 30 May 2013 | 05:04 am
Abstract The science industry is embracing more sophisticated marketing automation technology to increase the effectiveness of demand generation efforts.1 Such technology promises significantly greate...
The Surprising Twist in Advertising Science 15 May 2013 | 02:57 am
In today’s world of information overload and attention scarcity, it’s no wonder that traditional outbound campaigns to market scientific offerings don’t provide results. To be compelling and pass thr...
Roundtable on Digital Marketing Best Practices for Science Companies 26 Mar 2013 | 08:00 am
Join Hamid Ghanadan on Friday, April 19, 2013 for an intimate, exclusive one-day Roundtable on the best practices of digital marketing. This event will be limited to a maximum of 15 participants, and...
Three Common Mistakes in Developing Your Website and How to Avoid Them 21 Mar 2013 | 07:29 am
There are three very common web-development mistakes that most marketers (and sadly, many web-development firms) make. These mistakes almost always lead to substantial last minute changes that cause ...
Wrap-up: ALDA 2013 Sales and Marketing Executives Meeting 27 Feb 2013 | 05:20 am
I was honored to be the headline speaker at the ALDA (Analytical, Life Science and Diagnostics Association) 2013 Sales and Marketing Executives’ meeting in Cambridge, MA on February 26th. With over 6...
The Science and Technology of Marketing Science and Technology 13 Feb 2013 | 11:11 pm
I'm honored to be speaking at the ALDA (Analytical, Life Science and Diagnostics Association) Sales and Marketing Executivies meeting this coming February 26th in Boston. This year's conference theme ...
